17 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2023 Lotto America have been able to engage their frequent players an extra night, and as a result, additional sales from the Monday drawing are generating dynamic jackpot growth. Lotto America jackpots start at $2 million, but under the new tri-weekly draw schedule, the game achieved a new jackpot record of $40 million last April. “Lotto America has shown us that a $1 multi-state draw game can still deliver a lot of value to a lottery portfolio,” said Adam Prock, Lotto America Product Group Chair and Minnesota Lottery Executive Director. “Our players like the improved jackpot odds (1 in 25.9 million) compared to the larger national games (Powerball 1 in 292.2 million, Mega Millions 1 in 302.5 million), and the game has one of the highest player participation rates (27.7%) in the prize multiplier feature for an extra dollar.” 2by2 is $1 daily draw game with a top cash prize of $22,000 every day of the week, and up to $44,000 on Tuesday. The game has a fun premise – players pick two red ball numbers from 1 to 26 and two white ball numbers from 1 to 26. Players win a prize by matching a single number; they win the top cash prize by matching all four numbers. The game has developed a loyal following in Kansas, Nebraska, North Dakota, and most recently, Wyoming. “For lottery directors that are looking to expand their daily draw lineup, I strongly encourage them to consider 2by2,” said Brian Rockey, 2by2 Product Group Chair and Nebraska Lottery Director. “2by2 is a stable product with a reliable performance, and it fills a nice niche between the daily pick games and larger national games.” Lastly, the Double Play add-on feature has been wildly successful since its debut and expanding quickly. The New Mexico Lottery became the 17th lottery to begin Double Play sales in June 2023, with planned launches in Iowa, Oklahoma, Virgin Islands, Mississippi and Kentucky before the end of the calendar year. By 2024, more than half of all MUSL member lotteries will offer Double Play. Double Play gives players another chance to match their Powerball numbers in a separate drawing with a top cash prize of $10 million. Players can add the Double Play feature to their Powerball ticket for an additional $1 per play. The Puerto Rico Lottery requires a qualifying purchase of Power Play ($1) before Double Play ($1) can be added to a Powerball ticket ($2), making for a $4 purchase. “Double Play lotteries have boosted their Powerball sales, including the add-on features, by an average of 9 percent,” said Drew Svitko, Powerball Product Group Chair and Pennsylvania Lottery Executive Director. “We expect that Double Play will eventually reach the same level of lottery participation as Power Play.” The MUSL Board of Directors will meet in August to revisit the organization’s Strategic Plan and explore development opportunities. Barden and other Board leaders acknowledge the challenge of surpassing the record sales year, however, they express confidence in MUSL’s track record of success. “MUSL and its member lotteries have dedicated years to the development and evolution of these products, transforming them into billion-dollar brands,” added Barden. “Their success is a testament to MUSL’s return on investment.” n Drew Svitko Brian Rockey Adam Prock
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