Virginia Lottery Shatters Performance Targets To Achieve Most Successful iLottery Launch

in Lottery

LANSING, Michigan, October 21, 2020 /CNW/ – NeoPollard Interactive LLC (“NeoPollard Interactive” or “NPi”), North America’s leading provider of the most profitable iLottery programs, congratulates the Virginia Lottery on its unprecedented success following the launch of its iLottery program on July 1, 2020. .

Virginia’s recent entry into a comprehensive iLottery offering now includes same-day, single-ticket draw game sales and a robust portfolio of game content including NPi’s industry-leading eInstant games. In fact, Virginia’s first month of iLottery results prove that it is the most successful iLottery launch in the U.S., tracking 140% ahead of other iLottery programs recognized for industry-leading performance. The impressive trend continues as the Lottery completed its first quarter with over $121.5 million in topline play, shattering its sales projections for the entire first year by 56%. By the end of the first quarter, iLottery quickly grew to represent 18% of the Virginia Lottery’s total sales portfolio.

“We are very happy with the initial results of our iLottery platform and the opportunity it provides to generate additional revenues for Virginia’s K-12 public schools,” said Virginia Lottery Executive Director Kevin Hall. “Our existing eSubscriptions partnership with NPi provided a foundation to successfully launch the iLottery platform in just three months’ time, and the addition of NPi’s top performing eInstant games has enhanced our digital product.”.

Virginia’s comprehensive iLottery platform makes it the sixth U.S. lottery to venture into the online gaming space. The Virginia Lottery’s performance underscores the significance of the incremental revenues that the iLottery channel generates, while simultaneously demonstrating that internet sales are an essential component to protecting revenues that the Lottery generates for K-12 public education.

“We could not be more excited for the tremendous success that the Virginia Lottery team is driving through its iLottery program,” said Liz Siver, General Manager, NeoPollard Interactive. “NPi is committed to delivering innovative iLottery technology and the industry’s best game content to allow lotteries to engage with players when and where they want to play. Topping all prior iLottery launches in the U.S. is a commendable achievement and a testament to NPi’s vision. We are truly honored to be a part of their extended team as we share in the Lottery’s commitment to support K-12 public education in the Commonwealth of Virginia.”

FOR MORE INFORMATION ABOUT NEOPOLLARD INTERACTIVE, CONTACT:
Doug Pollard
Co-Chief Executive Officer
Telephone: (204) 474-2323
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Moti Malul
Co-Chief Executive Officer
Telephone: 1-734-353-4275
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Liz Silver
General Manager
Telephone: 1-734-294-1695
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games, Schafer Systems and Fastrak retail merchandising solutions, and a full suite of digital offerings, ranging from world-class mkodo game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also provides pull-tab tickets, bingo paper, and its Diamond Game and Oasis-branded electronic ticket machines to charitable and other gaming markets in North America. Established in 1907, Pollard Banknote is owned approximately 67.5% by the Pollard family and 32.5% by public shareholders, and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.