NeoGames amends and extends Caesars Entertainment agreement
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"Our innovation teams are already at work creating new lottery games themed to these three Fremantle hit TV game shows," said Kyle Rogers, Executive VP of Lottery Licensing for Scientific Games. "Our goal is to offer the best portfolio of entertaining licensed properties to lotteries around the world and their players."
“We’re in the business of making fun things happen,” said Mark Michalko, executive director of the N.C. Education Lottery. “This game not only offers a great top prize, but once-in-a-lifetime trips to Los Angeles where you can see the Wheel of Fortune show and compete for a $1 million prize. Along the way, this fun will help the lottery meet its mission of raising money for education.”
“This new partnership brings together POWERBALL®, a premier brand in the lottery industry, with New Year’s Rockin’ Eve, a powerhouse entertainment brand,” said David Barden, POWERBALL® Product Group Chairman and New Mexico Lottery CEO. “As we showcase POWERBALL® on a new national stage, we are continuing POWERBALL’s 27-year legacy of creating millionaires while raising funds for good causes supported by Lotteries.”
"Since 1998, Scientific Games has worked collaboratively with Hasbro in using the MONOPOLY brand as a pillar for innovation, leveraging its popularity to become one of the industry's top game brands," said Scientific Games' President and CEO, Barry Cottle. "This new agreement signifies the strength of a great collaboration and celebrates the global endearment of the MONOPOLY brand as a leading slot brand and the top selling licensed brand for lottery tickets. The agreement grants us the privilege of extending and expanding the scope of the licensing into a wide range of new products and play styles. We're excited to continue working with Hasbro to take MONOPOLY to the next level in gaming."