RFP: Iowa Lottery Purchase of Advertising and Related Services


RESPONSE NOTE: Mandatory Vendor Acceptance The Iowa Lottery (hereinafter referred to as the “Lottery”) is issuing this Request for Proposals (RFP) to invite interested Vendors to submit Proposals for advertising and related services to include media planning and buying services and creative advertising services for the Lottery. This RFP is being issued by the Lottery in two distinct Phases. Phase 1 is open to all interested bidders. Phase 2 is limited to the bidders receiving the highest ranking from the Phase 1 evaluation process. It is suggested that agencies read this RFP in its entirety to better understand the bid process, as well as the scope of services and capabilities the Lottery is seeking in an agency or agencies and the requirements an agency must adhere to. The information required to be submitted with a Proposal is outlined in Section 1.12. A Vendor submitting a response to this RFP must have the capability to perform the functions as described in the Scope of Services found as Appendix B. As a result of this RFP, the Lottery may elect to award one contract to one Vendor for media services with another contract awarded to a Vendor for creative services or award one contract for both services to a single Vendor. The Vendor(s) selected as a result of this RFP must establish a fully functional office within 20 miles of Lottery headquarters located in Clive, Iowa with account staff to be available for meetings within one hour’s notice (during regular business hours). The contract for services that will result from this RFP will be for a two-year period from July 1, 2018 through June 30, 2020, with options to extend the Agreement for up to four (4) additional one-year periods with the option periods being exercised at the sole discretion of the Lottery. Issuance of this RFP does not obligate the Lottery to complete the project and the Lottery reserves the right to cancel this RFP if it is considered in its best interest.


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