Public Gaming Magazine September/October 2014 - page 63

63
September/October 2014 • Public Gaming International
INTRALOT
INTRALOT (INTRALOT, Inc., INTRALOT, S.A. and other subsidiar-
ies) is the preeminent supplier of integrated gaming and transac-
tion processing systems, innovative game content, sports betting
management and interactive gaming services to state-licensed
gaming organizations worldwide. Leveraging its advanced know-
how in the development of cutting-edge products and capitalizing
on its significant experience in gaming operations management,
INTRALOT offers customized and fully integrated solutions that
are highly efficient and absolutely secure. The company was es-
tablished in 1992 and has been publicly listed on the Athens Stock
Exchange since 1999.
INTRALOT has become an influential leader in the lottery sector,
with more than 5,500 employees and a presence in more than 57
jurisdictions on 6 continents. INTRALOT USA has 14 contracts
in the United States and has done the last 2 start-ups in the US
(Arkansas and Wyoming). Despite the company’s international ex-
pansion and predominance over its competitors, the company’s
philosophy is still focused on clients’ total satisfaction.
INTRALOT is the first international vendor in the gaming sector
that has been certified according to the World Lottery Association
(WLA) Security Control Standard in 2008. Moreover, the Company
has been certified with the ISO 27001:2013 for its Information Se-
curity Management System (ISMS), originally certified in 2007.
INTRALOT is also the first international vendor in the gaming sec-
tor to achieve ISO 20000 certification on Information Technology
Service Management and the first international vendor to receive
the Gaming Standards Association (GSA) Point to Point SOAP/
HTTPS Transport and Security Specification as well as one of the
two companies that have been certified internationally according
to the GSA Game to System (G2S) Message Protocol standard,
both of them for its VLT Monitoring system, iGEM.
All INTRALOT certifications are being governed by the COBIT 5
framework that the company introduced in order to ensure a ho-
listic approach that covers its business processes end-to-end and
in alignment with its business strategy. INTRALOT has also been
certified according to ISO 9001 since 2002.
INTRALOT’s games library includes more than 500 types of games
and variations, such as numerical lotteries, online games, instant
lotteries, monitor games, interactive games, video lottery, TV lot-
tery games, sports lotteries, fixed-odds betting and pari-mutuel.
INTRALOT ‘s customers take advantage of the most robust, ef-
ficient and versatile Unified Gaming Platform in the industry that
seamlessly combines retail, mobile and home users, connecting
innovative gaming verticals and offering an unparalleled business
support to the organization for optimal customer experience.
The company is a member of all major international gaming as-
sociations, including the North American Association of State &
Provincial Lotteries (NASPL), the World Lottery Association (WLA),
the Gaming Standards Association (GSA) and Association of
Gaming Equipment Manufacturers (AGEM) in the USA, the Euro-
pean Lotteries & Toto Association (EL), the CIBELAE (the Hispanic
association that covers South America and the Iberian peninsula),
as well as the Asia Pacific Lottery Association (APLA), playing an
active role in the international gaming community and contributing
decisively to the future development of the industry.
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Linq3
Linq3’s secure payments platform transforms existing un-
manned POS devices into highly interactive access points for
sale of lottery products.
By leveraging existing hardware, se-
curing transactional data and communications, lotteries have a
unique opportunity to think outside the traditional sales termi-
nals.  The Linq3 solution works in partnership with existing lottery
networks, allowing lotteries to efficiently reach a greater market,
intersecting and interacting with players in a new way.
In collaboration with state lotteries, their operators, and the na-
tions leading fuel pump and payment kiosk manufacturers, ATM
providers, and the payment card industry, Linq3 has developed the
secure protocol for lottery transactions on fuel pumps, ATM’s, taxis
and other innovative unmanned points of sale. Linq3 enables lot-
teries to achieve massive sales growth at a low cost through new
sales channels that not only reach new players but also reach occa-
sional players. The Linq3 solution promotes a new level of interac-
tivity for the player and lottery. A dedicated web interface, 24/7 call
center support, auto redemption of low tier prizes, and detailed
state reporting and security compliance and responsible play fea-
tures are just some of the benefits to the Linq3 platform. Optimized
performance is achieved through state of the art processing and
data security. It’s secure, it’s scalable, and it’s ready to change
the distributional landscape for lottery products. 
Linq3 enables the sale of lottery at fuel pumps, ATM’s, taxi-
cabs, and other unmanned POS devices. This new avenue for
lottery distribution represents an extremely cost effective tool
for lotteries to reach new customers.
Linq3 recognizes that security and integrity is of upmost importance
to lotteries. We are committed to securing customer information at
the highest levels as well as maintaining the integrity of lottery trans-
actions. To achieve this, Linq3 utilizes a state of the art multi-tiered
security protocol that ensures transaction data is not compromised.
Included in the system is a check and balance that employs internal
and external (third party) redundancy and verification.
Linq3’s technology has been designed and built with three fun-
damental features security, reliability and availability, and per-
formance and scalability. Linq3’s data centers are housed in
SSAE 16/SOC 1-compliant facilities, which provide a high level
of physical security, including onsite guards, multiple forms of
verification for access, and visual monitoring. Furthermore, all
data center equipment is secured within locked cabinets under
recorded video surveillance. Connectivity is provided over mul-
tiple carriers to ensure availability if one carrier should have an
outage. This includes both Linq3’s external and private connec-
tions. All Linq3 equipment and data is under Linq3 control. No
systems are hosted by another entity and no data or transactions
reside in “the cloud.”
The primary requirement for processing credit and debit transac-
tions is PCI compliance. Linq3’s PCI DSS (Payment Card Industry
Data Security Standard) Tier 1 Status is the highest level attain-
able in the Payment Industry. This standard requires auditing, ac-
cess control, system design and other system maintenance that
is higher than lower levels of compliance. As Linq3 processes
the transaction, it maintains PCI DSS Tier 1 certification. Linq3
combines the key goals of the PCI Data Security Standard and
its own internal standards to establishing physical security, net-
work security, and system software security ensuring end-to-end
integrity of lottery transactions.
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