6 PUBLIC GAMING INTERNATIONAL • SEPTEMBER/OCTOBER 2024 Visit Our Family Of Websites PublicGaming.com industry news & information PGRITalks.com videos of conference presentations PublicGaming.org PGRI conference information PGRIDigitalLibrary.com magazine archive of past issues PGRIDirectory.com listing of lotteries and vendors PGRIAwards.com Showcase of industry honorees recognized by the Lottery Industry Hall of Fame PGRI Lifetime Achievement Award Sharp Award for Good Causes Lottery Industry Statesman and Stateswoman Award Rebecca Paul Mentorship Award Collaboration Award Subscribe To Our Free Digital Newsletters Receive our daily newsletters at no charge, published 5 times a week to bring you the latest breaking news in the global lottery industry. Send an e-mail to: sjason@PublicGaming.com with “add to Daily Digest list” in the subject line. FE ATURED AR T I CL ES 8 FROM THE PUBLISHER Paul Jason 10 BIOGRAPHIES OF THE 2024 CLASS OF LOTTERY INDUSTRY HALL OF FAME INDUCTEES Renato Ascoli, CEO Global Lottery, IGT Paul Erickson, President and CEO, Western Canada Lottery Corporation (WCLC) Jannie Haek, Chief Executive Officer, Loterie Nationale (Belgium) Nikοs Nikolakopoulos, Chief Executive Officer, INTRALOT GROUP Sam Wakasugi, Vice President of Global Strategy, Scientific Games 47 PULSE OF THE INDUSTRY: Synopsis of recent gaming industry news 50 PROTECTING THE SOCIETAL ROLE OF LOTTERIES IN A TRANSFORMING WORLD Philippe Vlaemminck and Dawid Muller, Vlaemminck.law D E PA R T M E N T S 20 FROM A VENDOR PROVIDER TO A TRUSTED BUSINESS PARTNER INTRALOT 22 DIGITAL LOTTERY IS ABOUT SO MUCH MORE THAN SELLING LOTTERY TICKETS ONLINE Kelley-Jaye Cleland, Chief Product & Program Officer, New Hampshire Lottery Jesse Saccoccio, Senior Director, Global iLottery Pre-Sales, IGT Peter Sullivan, Chief Executive Officer, Jackpocket Rebecca Swindle, Vice President Strategic Development, INTRALOT Matt Taormina, Director of Digital Products, Scientific Games Rob Wesley, Vice President of North American Customer Development, NeoGames 24 DRIVING THE OMNI-CHANNEL EXPERIENCE: WHAT ARE THE PROMOTIONAL TOOLS, LEVERS, GAME CONCEPTS, AND STRATEGIES TO ENTICE THE PLAYER TO ENGAGE WITH LOTTERY ON MULTIPLE CHANNELS? Mark Michalko, Executive Director of the North Carolina Education Lottery. Richard Bateson, Chief Commercial Officer, INTRALOT Shannon DeHaven, Vice-President of Digital Engagement, Pollard Banknote Helene Keeley, Executive Director, Delaware Lottery Randy Spielman, Deputy Executive Director Product Development & Digital Gaming, North Carolina Education Lottery Lorne Weil, Executive Chairman, Inspired Entertainment 26 UNDERSTANDING MULTICHANNEL PLAYERS: DO PLAYERS’ PERCEPTIONS OF LOTTERY DIFFER BY SALES CHANNEL? IGT 29 GAMES ENGINEERED FOR THE MOBILE GENERATION Fennica Gaming 32 EIGHT ENHANCEMENTS TO ELEVATE YOUR 2025 INSTANT GAME PORTFOLIO Scientific Games 36 REVOLUTIONIZING ILOTTERY: CATALYST GAMING PLATFORM Pollard Banknote 38 CONNECTING WITH GEN-Z: HOW LOTTERY PROFESSIONALS LEVERAGE AI FOR BRAND STORYTELLING European Lottery Association (EL) 40 APPLYING AI FOR POSITIVE IMPACTS ON LOTTERY Angela Wong, Vice President of Global Lottery Solutions, Gaming Laboratories International (GLI) 18 42
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