37 PUBLIC GAMING INTERNATIONAL • SEPTEMBER/OCTOBER 2024 Pollard iLottery Solution: Accelerating Growth Our state of the art iLottery Solution combines the cutting-edge technology of the Pollard Catalyst™ Gaming Platform with a suite of masterfully crafted games, sophisticated solutions that drive engagement and revenue across channels, and a portfolio of business and operational services that drive revenue growth for lotteries and their good causes. We offer all draw-based games and eInstant games from the Pollard Digital Games Studio. We provide a suite of services, including marketing, draw operations, risk management, and player support led by a team of experts with unmatched U.S.-based experience operating iLottery programs. FR ICT IONLESS PLAYER EXPER I ENCES & DEEP ENGAGEMENT Our focus is on creating holistic, intuitive, and frictionless player journeys and deep player engagement. Marketing support from our experienced team includes insightful, data-driven recommendations for player acquisition and retention. Our marketing engagement platform is powered by Bloomreach, a leader and visionary in the digital experience platform space, serving over 1400 global brands. The deep integration with Bloomreach allows lotteries to use real-time data to identify player actions in the moment to deliver highly personalized communications. Bloomreach allows lotteries to start building player profiles from first interactions—even before a player is registered—and continuously builds out the profile thereafter, as more player actions take place. It effectively manages the player experience and content throughout their lifecycle in a user-friendly and streamlined manner. OMNICHANNEL- CENTR IC DES IGN Our open architecture enables integrations with various systems and solutions currently deployed in retail to support a true omnichannel experience that drives growth across channels. We capture and report on all channels of player engagement to create a single, 360-degree player view. We also track all player interactions at retail through player cards and loyalty numbers, among other options, in a single unified platform. This combined view provides deeper player insight that, in turn, creates more engagement possibilities. RESPONS I BLE GAMING AT THE CORE We have fully integrated the best responsible gaming practices from the National Council on Problem Gambling and the World Lottery Association Responsible Gaming Framework, and Catalyst is designed to go above and beyond these standard practices. Our platform enables real-time tracking of responsible gaming-related account changes and the identification of concerning behavioral patterns, as well as categorization of players into risk levels to better address potential issues. Join the Revolution Adopting a new iLottery platform or converting from a legacy system is a significant undertaking for a lottery that can be made successful with the right solution and the right partner that can reliably deliver it. Technology is constantly evolving, and lotteries need to start their journey as far along the technology road as possible to position themselves for success. The Pollard Catalyst™ Gaming Platform speeds integration, implementation, and modification over time to meet lottery requirements and evolving player expectations, which results in higher acquisition and retention and ultimately drives revenue for good causes. At Pollard Banknote, we have made the investment, built the team, and done the work to offer an iLottery solution that allows lotteries to achieve their goals now and as they grow.
RkJQdWJsaXNoZXIy NTg4MTM=