Behind the scenes at Scientific Games, engineers, chemists and instant game production specialists are testing new finishes and papers every day. Analysts study performance trends from every game’s launch through its entire lifecycle and prepare customized marketing plans for each lottery customer. Account teams review the data and collaborate with game designers to make sure lotteries have the best-performing products for their portfolios. “Lotteries want to generate maximum proceeds to their beneficiaries while delivering a memorable experience for players,” Hodges explains. “We help them deliver an experience that brings the player back to the retailer or takes them online to continue engaging with the lottery digitally. We help create that ecosystem through the science of total portfolio management.” Behind the Scenes Scan QR code to access our NEW Game Gallery Micromotion™ is owned by and use with the permission of Serigraph, Inc. All rights reserved. Dimension™, FusionHolo™, Game Gallery™, HD Games™, Ice Ink®, ONEVoice™, Platinum™ Foil, Scratch My Back® and VariPlay™ Duo are trademarks of Scientific Games. ©2024 Scientific Games, LLC. All rights reserved. Scientific Games won a global 2024 Manufacturing Leadership Award for the new Dimension lottery instant game production technology. L to R: Danielle Hodges, Tony English, Aaron Warren, Sharon Pool, Andre Jester and Russ Joiner.
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