5 6 7 8 Unique to the industry, the reflective shine of Dimension takes games to the next level with a subtle, dimensional luxury. A transparent holographic overlay allows the graphics below to shine through, creating a reflective effect on the entire ticket including the scratch-off area. Or it can be used to highlight specific areas on the ticket. Dimension offers well-known holographic patterns like Cracked Ice and Stella (stars). A Scientific Games exclusive, Spheric Lens is the newest dimensional pattern that creates depth and movement at different angle refractions. Developed by Scientific Games UK teams, the versatile Dimension enhancement came to the U.S. in early 2023. By the end of fiscal year 2024, Dimension games already represent $674.7 million in retail sales. Instant games shine bright like never before with Platinum’s limitless combinations of color and highimpact graphics on a mirror-like surface. Spanning categories and themes including licensed properties, multipliers, extended play and blowout games, Platinum is proven to be one of the easiest and most versatile ways to upgrade a game and potentially reach more players. Platinum offers all the benefits of Foil games but elevates a product further. It’s perfect for designs that maximize the display area. Platinum’s versatility allows for any number of specialty inks or coatings to be used, and it’s a great way to target variable imaging, because of its brilliant white play area for maximum contrast on HD Games, the company’s digitally produced high-definition play symbols. In a recent Scientific Games ONEVoice panel of over 1,000 players, 76% had strong purchase intent for Platinum games. In fiscal year 2024, Platinum games performed 6% better than non-Platinum games in $1 to $25 price point categories. The $5 and $10 categories performed particularly well at 10% higher than games that do not feature Platinum. As the exclusive, worldwide provider of Micromotion, Scientific Games uses a patented process with a series of special coatings on a highly reflective foil to create the illusion of motion on games. The finished products reflect light at varying angles to create a dazzling effect. The company’s innovators re-engineered Micromotion with formulated inks and a specialty holographic-foil hybrid combined with visual graphic enhancements and new patterns that demand players’ attention. Micromotion games performed 9% better than games without Micromotion in the $1 to $10 price point categories in fiscal year 2024. The $3 category saw its very first Micromotion games in fiscal year 2024, with the games performing 15% better than those without Micromotion. In fiscal year 2024, Micromotion was featured in 15% more games than the year prior and sales grew by an impressive 32%. VariPlay Duo is the first launch in Scientific Games’ Crossover product line developed to connect a physical scratch game to a second-chance promotion on players’ mobile phones. Instead of just scanning the barcode or entering the ticket numbers into the promotion microsite, players are taken on a quick, intuitive journey with a visual appeal. Players interact with the lottery’s brand on their mobile and ideally become open to more digital lottery play experiences.
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