Public Gaming International Magazine September/October 2024

1 3 Scientific Games was the first to bring players an enhanced play symbol experience. HD Games give players high-definition, easy-to-read numbers and play symbols for a modern, crystal-clear scratch experience. The patented HD Games enhancement elevates the overall game experience with high definition variable imaging that allows much sharper detail for characters, prize symbols and fonts. Every HD Games product starts with a premium paper stock, followed by a full or spot HD gloss, depending on the game design. Beneath the highdefinition imaging, players find a brighter play area with improved contrast and clarity. The ticket back features a second display color that can pair with price point color themes to help retailers and warehouse employees easily identify games. Since 2017, HD Games contributed more than $6.9 billion in sales to the industry with more than 200 games launched. Players clearly enjoy the highdefinition play experience, with HD Games performing 4% better than other games in the $1 to $20 price point categories. In fiscal year 2024, HD Games sales grew by nearly 29%. A top performer in player research testing, Scratch My Back games offer more entertainment value with more chances to win on the back of the ticket. In fiscal year 2024, Scratch My Back game sales grew by more than 22%, topping $2 billion in industry sales revenue. The innovation team at Scientific Games also recently trialed and approved the use and material procurement to produce the extra play spots on the back of the company's Foil games and Cracked Ice holographic for an even more elevated scratch experience. The appeal of Fluorescent Inks has been effective in attracting players’ attention, enhancing game designs and unifying families of games. The intriguing, crystalized color can also refresh core games. It’s also an effective enhancement. Ice Ink, the latest evolution of Scientific Games’ Fluorescent Inks brings a gloss and glitter shine seamlessly from the display graphics into the overprint. The frosty shimmer of Ice Ink is the perfect way to add a lux feel to scratch games for a premium play experience. There is a version of Ice Ink for every Fluorescent Ink and multiple Ice Inks can be featured on the same game. Since 2020 games with Ice Ink have performed 7% better than games without the enhancement. Scratch games on holographic paper stock are growing in popularity with players, representing $4.1 billion in U.S. retail sales in fiscal year 2024 – an increase of 7% from the year prior. Based on the average fiscal index in fiscal year 2024, holographic games outperformed non-holographic games by more than 12% in every price point from $1 to $20. FusionHolo is an all-new holographic scratch game enhancement from Scientific Games featuring two holographic patterns fused together in the game graphics, allowing the shimmering play area to clearly stand out. To create the ‘fusion,’ lotteries select from a combination of three graphic border themes (Money, Casino or Holiday) and three inner patterns (Silver, Pillars or Diamonds), resulting in a truly unique holographic product. 2 4

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