38 PUBLIC GAMING INTERNATIONAL • SEPTEMBER/OCTOBER 2023 OMNIA encompasses specific touchpoints to solve for these needs and advance lottery’s evolution within changing brick-and-mortar spaces — including clerk terminals that enable contactless and paperless transactions, digital signage, self-service options, and solutions for In-Lane sales on retailers’ point-of-sales systems. “We leveraged our learnings and IGT’s legacy of reliable retail solutions in developing these market-proven products, and continue to do so with a new line of solutions for retail that will be previewed at the upcoming NASPL show,” said Pursley. Attendees will get a firsthand look at IGT’s new In-Lane enabling Lottery Link product and the Retailer Pro S2 terminal – plus other new retail lottery sales solutions – when the company showcases its latest innovations in Milwaukee. Digitalizing Retail As discussed, IGT’s Connected Play offering, enabled by OMNIA, is designed to help lotteries deliver new player experiences via engagement with digital touchpoints. And, through its mobile app offerings, IGT already provides customers with some of the means to digitalize the retail experience. The My Tickets feature allows retail players to scan their paper tickets and store digital representations of those tickets. This digitalization lets lotteries track, organize, and notify players about their wagers. Players can also choose to save digital play slips as favorites or generate codes for purchasing again at retail. “Our teams are motivated to apply leading-edge technologies and their expertise to serve customer, retailer, and player needs,” said Pursley. “With OMNIA, we invested in developing a solution to create long-term value for these stakeholders and bring new opportunities for lottery growth via access to digital services in the retail environment.” n Visit IGT.com/OMNIA for more information or contact your IGT account representative. A long track record of dependability is built into the company’s retail and self-service touchpoints and high-performing central lottery system. OMNIA™ is the next, pivotal step in IGT’s 40-year history of driving reliable systems and technology innovations across the lottery value chain. With performance, security, and system integrity at the forefront, OMNIA gives lotteries the means to digitalize the retail experience, whether a lottery sells iLottery games or not.
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