Public Gaming International September/October 2022

Public Gaming International September/October 2022 1
IGT OMNIA(tm) This is the Future of Lottery. 2
IGT OMNIA(tm) Versatility, Playability, Reliability, Visibility 3
Table of Contents 4
INTRALOT 'Driving Lottery Digital Transformation' 5
Featured Articles and Departments 6
JACKPOCKET 'American's #1 Lottery App' 7
Publisher's Page 8
GLI Gaming Labs 'LEVEL UP' 9
PGRI LOTTERY INDUSTRY HALL OF FAME Class 2022 10
IGT 'Press SELECT and Go' 11
Rebecca Paul 'Thirty-seven years: reflectios on partnerships, progress and learning from each other' 12
SCIENTIFIC GAMES 'Experience Loteria like Never Before' 13
POLLARD Digital Games Studio Presents 'NEW eINSTANTS' 15
CARMANAH 'Lottery Retail Modernization' 17
by Piet Van Baeveghem (European Lotteries Association) Legal and Regulatory Work-Group on Advertising 18
BEDE 'Digital Partner for Lotteries' 19
BEDE bedegaming.com 21
CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN THE SPOTLIGHT The panel was led by Gretchen Corbin, President and CEO of the Georgia Lottery, she was joined by Stefano Monterosso, Senior Vice President Global Lottery Product and Sales Develop-ment, IGT, Marcus Glasper, Executive Director, Washington Lottery and Merv Huber, Senior Director Growth Marketing, Scientific Games 22
POLLARD Banknote 'RETAIL EXCELLENCE' Schafer Retail Solutions 23
SMARTPLAY 'Made for you!' 25
EARLY ADOPTERS SHOW PATH TO DIGITAL SUCCESS Moderated Virginia Lottery’s Deputy Executive Director of Lottery Rob Wesley, the panel included: Adam Barry, Corporate Development Executive, Camelot, Shannon DeHaven, Vice President of Digital Engagement, Pollard Banknote, Stephanie Weyant Fidler, Deputy Executive Director, Marketing & Product Development Pennsylvania Lottery, Steve Hickson, Vice President Game Development, Scientific Games, Rhydian Fisher, Founder & Chief Executive Officer, Instant Win Gaming (IWG) and Peter Sullivan, Founder & Chief Executive Officer, Jackpocket 26
IWG "The eInstant Innovator' 27
NEOPOLLARD 'Award Winning iLottery supplier' 29
MUSL NEWS 'MEET FLEX - The Game Management System Modernizing MUSL Operations 30
ABACUS LOTTERY EVERYWHERE 'Solving the in-lane puzzle' 31
MDJS Partner No 1 of SPORT MOROCCO 33
By Mark Hichar and Marlene D. Warner Lotteries have Expanded Responsible Gaming Protections as Their Online Product Offerings have Grown, But Illegal Operators Without Such Protections Are Still Allowed to Operate 34
Sustainability and diversity at heart of the European Lotteries (EL) work model 36
Introducing IGT’s OMNIA™: A transformative solution to evolve the player experience and drive the next phase of growth for lotteries. 38
CUSTOMER RELATIONSHIP MANAGEMENT: The long-term strategy for engaging with players and maximizing sales 40
SCIENTIFIC GAMES 'Inspire The Fun' 41
Scientific Games 'How Family of Games Sales Exploded 'Secrets of Success' 42
How to thrive in a rapidly changing market. By Alistair Boston-Smith, Chief Strategy Officer, Bede Gaming 48
ABACUS: Solving the Rubik's Cube Puzzle Through Retail Integration 50
By Simon Jaworski, Executive Vice President Lottery and Gaming, Leger USA UNDER 30? UNDERWHELMED! 52
IGT Mobile Application Evolution 54
Lotteries get creative to engage today's players by Jim Acton, Lottery Industry Consultant 56
PHOTO COLLAGE PGRI LOTTERY EXPO NYC 64
PHOTO COLLAGE PGRI LOTTERY EXPO NYC 65
PHOTO COLLAGE PGRI LOTTERY EXPO NYC 66
PHOTO COLLAGE PGRI LOTTERY EXPO NYC 67
PHOTO COLLAGE PGRI LOTTERY EXPO NYC 68
PHOTO COLLAGE PGRI HALL OF FAME INDUCTION CEREMONY 69
PULSE OF THE INDUSTRY 70
By Philippe Vlaemminck & Dawid Muller* THE GLOBAL RFP: FROM 2006 TO MOROCCO 73
SCIENTIFIC GAMES 'PLAYING FOR GOOD' 76

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