6 PUBLIC GAMING INTERNATIONAL • SEPTEMBER/OCTOBER 2022 Visit Our Family Of Websites PublicGaming.com industry news & information PGRITalks.com videos of conference presentations PublicGaming.org PGRI conference information PGRIDigitalLibrary.com magazine archive of past issues PGRIDirectory.com listing of lotteries and vendors PGRIAwards.com Showcase of industry honorees recognized by the Lottery Industry Hall of Fame PGRI Lifetime Achievement Award Sharp Award for Good Causes Lottery Industry Statesman and Stateswoman Award Rebecca Paul Mentorship Award Collaboration Award Subscribe To Our Free Digital Newsletters Receive our daily newsletters at no charge, published 5 times a week to bring you the latest breaking news in the global lottery industry. Send an e-mail to: sjason@PublicGaming.com with “add to Daily Digest list” in the subject line. D E P A R T M E N T S F E A T U R E D A R T I C L E S C O N T . 42 How Family of Games Sales Exploded Scientific Games 48 How to Thrive in a Rapidly Changing Market Alistair Boston-Smith, Chief Strategy Officer, Bede Gaming 50 Solving the Rubik’s Cube Puzzle through Retail Integration: Abacus Drives Lottery Everywhere 52 Under 30? Underwhelmed! Simon Jaworski, Executive Vice President Lottery & Gaming, Leger USA 54 The newest convenience and wagering enhancements to IGT’s award-winning mobile app optimize the player experience 56 Smartplay's non-traditional drawing machines engage and excite the next generation of lottery players Jim Acton, Lottery Industry Consultant 8 From the Publisher Paul Jason 10 Biographies of the newest members of the Lottery Industry Hall of Fame 30 Meet FLEX – the Game Management System modernizing MUSL operations MUSL NEWS (Multi-State Lottery Association) 34 Lotteries Expand Responsible Gaming Protections as Their Online Product Offerings have Grown, But Illegal Operators Without Such Protections Are Still Allowed to Operate Mark Hichar, Shareholder, Shareholder with Greenberg Traurig, LLP and Marlene D. Warner, Executive Director of the Massachusetts Council on Gaming and Health 36 Sustainability and diversity at heart of the European Lotteries (EL) work model 64 Scenes from PGRI Lottery Expo NYC, Photo Collage 69 Scenes from Hall of Fame Induction Ceremony 70 Pulse of the Industry: Synopsis of Recent Gaming Industry News 73 The Global RFP: From 2006 to Morocco Philippe Vlaemminck, Managing Partner, Vlaemminck.law Dawid Muller, Founder and co-owner at Division One Advisory Launched: March 2022 Performance: 18% higher (first 8 weeks of sales compared to other families in the market). Family price points: $1, $2, $5, $10, $20 Highest performer: $10 Top prizes/multipliers/ bonuses: $1 – $5,000 (2X, 4X, 5X, 10X), $2 – $25,000 (2X, 5X, 10X, 20X), $5 – $100,000 (5X, 10X, 20X, 50X), $10 – $250,000 (5X, 10X, 20X, 50X, 100X), $20 – $500,000 (5X, 10X, 20X, 50X, 100X, 200X) Strategic Product Enhancements: Fluorescent inks, premium silver metallic ink “The multiplier family of games, as well as all multiplier-themed games, have become core games at each price point in our portfolio. Our revenue forecast each fiscal year is dependent on these games performing well.” – Mike Smith, Gaming Director, Arkansas Scholarship Lottery Y games have been part of the Ohio Lottery’s scratch-off portfolio since the They’re very popular with our players and consistently perform well with mily of games having had a great impact on our sales.” – Ron Fornaro, Scratch-Off Product Manager, Ohio Gaming Arkansas Scholarship Lottery: X The MoneyMultiplier Family o be an integral part of the scratch game s have outperformed every other family main reason we decided to launch eam, and SG have continued to work l family of games in our portfolio. was to increase performance by ate.” h, Director of Product Development, South Carolina Education Lottery a Gold Multiplier Family ed in 2022 due to the success of the MONOPOLY was slightly different, as the $30 ticket launched in January mily following in February. This gave the $30 game time to grow and e success of the rest of the price points. Ultimately, the $30 game is the most cessful of all $30 games ever launched in Ohio. esting note: Every winter, the Ohio Lottery launches a family of games in February or nd MONOPOLY has been a consistent winner in terms of sales. Next year, a family of planned based on the Lottery’s wildly popular Cash Explosion franchise and game hio. ancements: Foil stock, premium metallic ink, combination spot outh Carolina has launched multiplier families before, this was h enhanced multipliers of 10X, 20X, 50X and 100X – different X, 20X and 50X multipliers. The Lottery further improved to ensure the multipliers are significant and appealing to enough to produce meaningful wins. The family is part ottery’s 20th Anniversary Second-Chance Promotion ers per month. Anniversary promotion, the Carolina Gold family entries at the lower price points. The Lottery s in 2014-15, with each launch gaining popularity. es each year. Portfolio strategy: Optimized prize structures for an engaging and entertaining player experience through the life cycle of this family of games. Strategically identified and selected game design and enhancements that highlighted the multiplier theme, while differentiating this family from previous year’s families, as well as other games in market. Using historical data, optimized order quantities to deliver meaningful prizes to players and insuring games remained in market until the next family launched. Kept in mind how the family would be displayed in all planograms and dispensers, as well as in point-of-sale materials. Interesting note: The Arkansas Scholarship Lottery’s first multiplier family of games launched in March 2013 at the $1, $2, $5, and $10 price points. Due to the success of this family, since then the Lottery has launched a multiplier family every March. For the past four years, it has expanded to include a $20 price point, which performed extremely well. The multiplier family launched in March 2022 generated over 38% of total sales for that month. 36 30 10 10 56 54 42
RkJQdWJsaXNoZXIy NTg4MTM=