54 PUBLIC GAMING INTERNATIONAL • SEPTEMBER/OCTOBER 2022 In 2022, leading industry organization SBC named IGT as North America Lottery Supplier of the Year based on the strength of the company’s iLottery solution and services. In particular, the award recognized IGT’s dedication to customers, quality eInstants library, integrated technology, cloud innovation, and its mobile applications. Understanding the importance of developing, deploying, and supporting digital lottery products, IGT has strategically structured its iLottery business as a standalone unit within the lottery product vertical. To support customers in the category’s expansive growth, IGT has employed top-level talent cross all iLottery products and services disciplines to focus more than 500 people solely on iLottery. The company’s investment in people is matched by its investment in technology. For example, after winning the 2021 International Gaming Award for Lottery Product of the Year, IGT further developed its mobile solution and is now releasing enhancements to its convenience and wagering apps, keeping pace with consumer demands. IGT's suite of next generation apps, from convenience to wagering, now allow individual lotteries to make their own changes to content such as text, images, and banners via a content management system and then publish immediately – without any wait or technology support. The apps will continue to fulfill lottery customers’ brand standards with a custom look and now utilize a lightweight, flexible- framework architecture to make content changes fast and easy. “We not only updated the architecture but also the aesthetic,” said Hardeep Bhachu, IGT Director, Portal and Mobile App. “Following the latest best-design practices and ADA compliance guidelines, our user-interface experts focused on creating a neutral interface to create a modern and clean design while providing players with a content-focused experience. By incorporating interactive animations and boosting the use of in-app gestures, the player’s attention is drawn to what is important – the content. As always, all updates we make adhere to Apple’s and Google’s stringent guidelines.” FOCUSEDON PLAYER APPEAL IGT adopts a data-first strategy when designing products and uses data to understand player behavior. All versions of the redesigned mobile app feature an optimized player experience, making it easier for players to register, deposit The newest convenience and wagering enhancements to IGT’s award-winning mobile app optimize the player experience with a fresh design and improved navigation and features. MOBILE APPLICATION EVOLUTION IGT’s next-generation mobile apps incorporate optimized player journeys, improved features, and a user-friendly interface.
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