47 PUBLIC GAMING INTERNATIONAL • SEPTEMBER/OCTOBER 2022 Launched: July 2022 Performance: All families perform extremely well, with this one achieving $1.40 in weekly per capita sales. Family price points: $1, $2, $5, $10, $20 Highest performer: $20 Top prizes/multipliers/bonuses: $1 – $10,000, $2 – $100,000, $5 – $1 million, $10 – $2 million, $20 – $5 million. Doubler box on each game. $5, $10 and $20 games also have additional multipliers. Strategic Product Enhancements: Licensed property, also each game features a second-chance opportunity played digitally. Portfolio strategy: A new MONOPOLY family launches in July every other year as part of a five family of games mix that includes Gold Rush, X the Cash, For Life and holiday-themed families. Interesting note: All five games in the family launched together in order to include a $20 game, which bolsters sales as $20 stand-alone MONOPOLY games do. A total of three families of games launch every year and rotate out every other year. This strategy has been used successfully for more than 15 years, in Florida, with families among the top performers in the portfolio overall. “Scratch-Off families continue to be an integral part of the Florida Lottery’s product launch schedule. In FY 2022-23, we will introduce four new families, including the MONOPOLY Doubler family of games, which launched in July. These games are projected to contribute more than $193 million to the Education Enhancement Trust Fund and $66.7 million in retailer profits. MONOPOLY-themed tickets are the most popular licensed brand offered by the Florida Lottery and have generated over $7.7 billion in ticket sales while contributing more than $1.3 billion to education. The first MONOPOLY game offered by the Florida Lottery in 1996 generated more than $71 million in sales. The subsequent launch, in 1998, generated more than $93 million in ticket sales. Exceeding sales of the original game iteration is a feat rarely accomplished by licensed products.” – Diane McGuffey, Senior Product Manager, Florida Lottery Florida Lottery: MONOPOLY Doubler Family
RkJQdWJsaXNoZXIy NTg4MTM=