46 PUBLIC GAMING INTERNATIONAL • SEPTEMBER/OCTOBER 2022 Launched: March 2021 Performance: 29% higher (first 8 weeks of sales compared to other families in the market). Family price points: $2, $5, $10, $30 scratch, $1, $2, $5, $20 FastPlay, $0.50 - $30.00 iLottery Highest performer: $30 scratch game Top prizes/multipliers/bonuses: $2 – $20,000 (10X), $5 – $250,000 (20X), $10 – $500,000 (50X), $30 –$3 million (100X) Strategic Product Enhancements: Licensed property, HD Games and Sparkle Portfolio strategy: Multi-channel promotional strategy across instant scratch, FastPlay and iLottery games to drive players to all product channels, leveraging the popular MONOPOLY brand to draw attention to all products. Interesting note: A recut of the California Lottery’s MONOPOLY TV ad was used with permission. Featuring high-definition MONOPOLY play symbols, this family of MONOPOLY instant scratch games performed very well in Pennsylvania. The iLottery game featured the MONOPOLY gameboard and other iconic elements, and the multichannel second chance promotion was highly successful. “Families of games have been a successful part of the Pennsylvania Lottery’s game portfolio for decades. The family strategy allows us to take a powerful theme or playstyle and develop a variety of games across price points that appeal to a broad audience. These families, especially when they are built around a licensed property, lend themselves to attention-grabbing marketing and retail promotion. In recent years, we’ve taken that idea further by launching families of games across product lines supported by omni-channel marketing efforts.” – Kara Sparks, Director of Products, Pennsylvania Lottery Pennsylvania Lottery: MONOPOLY Multiplier Family The MONOPOLY name and logo, the distinctive design of the game board, the four corner squares, the MR. MONOPOLY name and character, as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment. ©1935, 2022 Hasbro. All Rights Reserved. Licensed by Hasbro. HD Games™, OrderCast™ SciTrak™, Sparkle®, and Sparkle Select™ are trademarks of Scientific Games. © 2022 Scientific Games, LLC. All Rights Reserved.
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