45 PUBLIC GAMING INTERNATIONAL • SEPTEMBER/OCTOBER 2022 Launched: March 2022 Performance: 18% higher (first 8 weeks of sales compared to other families in the market). Family price points: $1, $2, $5, $10, $20 Highest performer: $10 Top prizes/multipliers/ bonuses: $1 – $5,000 (2X, 4X, 5X, 10X), $2 – $25,000 (2X, 5X, 10X, 20X), $5 – $100,000 (5X, 10X, 20X, 50X), $10 – $250,000 (5X, 10X, 20X, 50X, 100X), $20 – $500,000 (5X, 10X, 20X, 50X, 100X, 200X) Strategic Product Enhancements: Fluorescent inks, premium silver metallic ink “The multiplier family of games, as well as all multiplier-themed games, have become core games at each price point in our portfolio. Our revenue forecast each fiscal year is dependent on these games performing well.” – Mike Smith, Gaming Director, Arkansas Scholarship Lottery Arkansas Scholarship Lottery: X The Money Multiplier Family Portfolio strategy: Optimized prize structures for an engaging and entertaining player experience through the life cycle of this family of games. Strategically identified and selected game design and enhancements that highlighted the multiplier theme, while differentiating this family from previous year’s families, as well as other games in market. Using historical data, optimized order quantities to deliver meaningful prizes to players and insuring games remained in market until the next family launched. Kept in mind how the family would be displayed in all planograms and dispensers, as well as in point-of-sale materials. Interesting note: The Arkansas Scholarship Lottery’s first multiplier family of games launched in March 2013 at the $1, $2, $5, and $10 price points. Due to the success of this family, since then the Lottery has launched a multiplier family every March. For the past four years, it has expanded to include a $20 price point, which performed extremely well. The multiplier family launched in March 2022 generated over 38% of total sales for that month.
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