4 PUBLIC GAMING INTERNATIONAL • SEPTEMBER/OCTOBER 2022 Publisher & Chief Executive Officer Paul Jason pjason@publicgaming.com President Susan Jason sjason@publicgaming.com Brand and Design Dan Eggers Design Lottery Industry Consultant Jim Acton Honored Founders Doris & Duane Burke Subscriptions United States: $145 USD Canada & Mexico: $160 USD All other countries: $225 USD For email address changes, subscription requests and requests to be placed on our e-Newsletter distribution list, e-mail Susan Jason at sjason@publicgaming.com Contact Information PGRI, Inc. 1769 Flagstone Terrace, The Villages, FL 32162 PublicGaming.com T: +425.449.3000 F: +206.374.2600 Public Gaming International Magazine Published six times a year and distributed to readers all around the world. Electronic version is e-mailed and is also available on our news website: PublicGaming.com September/October 2022 Volume 51, Issue 5 ©2022 all rights reserved. Public Gaming Research Institute cISSN: 1042-1912 12 Thirty-seven years: reflections on partnerships, progress and learning from each other Interview with Rebecca Paul, President & CEO, Tennessee Education Lottery Corporation; President, World Lottery Association (WLA); Chair & Founder, Women’s Initiative in Lottery Leadership (WILL) 18 Report from the EL (European Lotteries Association) Legal and Regulatory Work-Group on Advertising Piet Van Baeveghem Secretary General, Legal and Regulatory Affairs Management, Belgium National Lottery; Executive Chair, EL Legal & Regulatory Work-Group 22 Customer Relationship Management (CRM) IN THE SPOTLIGHT Gretchen Corbin, President and CEO of the Georgia Lottery, President, NASPL (North American Association of State & Provincial Lotteries) Drew Svitko, Executive Director, Pennsylvania Lottery Stefano Monterosso, Senior Vice President, Global Lottery Product and Sales Development, IGT Marcus Glasper, Executive Director, Washington Lottery Merv Huber, Senior Director Growth Marketing, Scientific Games 26 Early Adopters Show Path to Digital Success Rob Wesley, Deputy Executive Director of Lottery, Virginia Lottery Adam Barry, Corporate Development Executive, Camelot Shannon DeHaven, Vice President of Digital Engagement, Pollard Banknote Stephanie Weyant Fidler, Deputy Executive Director, Marketing & Product Development Pennsylvania Lottery Steve Hickson, Vice President Game Development, Scientific Games Rhydian Fisher, Founder & Chief Executive Officer, Instant Win Gaming (IWG) Peter Sullivan, Founder & Chief Executive Officer, Jackpocket 38 IGT OMNIATM & Upward: the comprehensive and modular retail/digital solution to drive the next phase of growth for lotteries 40 Customer Relationship Management: The long-term strategy for engaging with players and maximizing sales Jim Acton, Lottery Industry Consultant CONTENTS S E P T E M B E R / O C T O B E R 2 0 2 2 F E A T U R E D A R T I C L E S 12 18 22 10 10
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