21 PUBLIC GAMING INTERNATIONAL • SEPTEMBER/OCTOBER 2022 This brings us to the conclusion that lotteries are more and more regulated in their business by tech platforms, not just by governments and regulators. And that should make us concerned. This is why it is important for EL not only to follow the work of the European Commission or the European Parliament, or the rulings of the Court of Justice, but also to follow the policies of these tech platforms. It would be good to gather more information about the practices of tech platforms by asking other lotteries about their experiences. The Legal Working Group suggested the creation of a specific task force to follow up on this issue, which should be extended to include, for example, marketing experts. If you want your lottery to be part of this, do not hesitate to contact us. Finally, it would be good to join forces at the EL level, but also at the WLA level, to enter into discussions with Google and Apple about this issue. And of course, we are counting on the support of our technology partners, because they too can have an important impact in this debate with tech platforms to enable the sustainable growth of lotteries. The age verification for a user is an inconvenient journey. It might impact the conversion rate of the download page and the active userbase. Building a sustainable business model on Apple's & Google's ecosystems has risks. Tech platforms can decide to change the rules overnight without us having a say in it. As a lottery we face a fait accomplis. It is very difficult to enter into dialogue with tech platfoms and it seems that their requirements are very formalistic. • What's your experience with the age verification done by tech platforms? • What's the impact on your KPI's? (downloads, conversion rate, active users). Do you notice a drop off or other impacts due to sudden new and strict processes that are imposed by tech platforms? • Do you receive questions from players who have problems with verifying the google account or accounts of other tech platforms? Do you have a system to assist them? Conclusion: Lotteries are more and more ‘regulated’ by tech platforms. Let’s work together and join forces with the objective to open up a dialogue on the EL / WLA level with Google & Apple. First, take an inventory of the experiences of lotteries all around the globe to clarify the nature and scale of the problem. An ad hoc task force could be convened to investigate and try to measure the impacts on the lottery business. Second, connect with social media platform providers to encourage the development of solutions that will benefit both them and us. n Piet Van Baeveghem Secretary General, Legal and Regulatory Affairs Management at Belgium National Lottery; Executive Chair, EL Legal & Regulatory Work-Group Piet.VanBaeveghem@nationale-loterij.be Automated Campaign Management Omni-Channel Lottery Tools Real Time Data & Extensive APIs Lottery • Casino Sports • Bingo Poker Personalized Experience for Retail Web & Mobile Digital Partner for Lotteries www.bedegaming.com Management 360o Player Account
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