14 PUBLIC GAMING INTERNATIONAL • SEPTEMBER/OCTOBER 2022 address industry-specific issues will be invaluable. So, too, will be the vital time spent visiting with our technology partners to learn about products and solutions that will be changing the world in the future. And finally, the WLS offers the chance to meet colleagues from all around the globe and forge business relationships and friendships that last forever. Truly, this experience is a life-changing event. One of the most valuable assets of lottery is security and integrity. We have seen how brand value based on integrity takes decades to build and can be undermined in a moment. Lottery truly is the gold standard, certainly in the games-ofchance sector but even among all business sectors. The WLA standards and certification processes are an essential tool to keep it that way. How are they evolving? R. Paul: The needs of our membership change over time. The foundations that have been built over the years enable growth and evolution. For instance, twenty years ago, sports betting was not a part of government lottery in most places like it is for many today. So, the WLA developed the WLA Betting Integrity on Sports and Horse Racing Committee (BISHR) to support our ability to uphold the highest ethical principles. It aims to further the collective interests of WLA Members and contribute towards safeguarding their reputations by combating the manipulation of sporting and horse racing events on which bets and wagers are taken. Over the past two years, this committee has developed informative materials including: • The Macolin Convention Brief Guide on the Council of Europe Convention on the Manipulation of Sports Competitions and why it is important for the lottery and sports betting sector. • The Sports Betting Marketing Best Practices guide, which focuses on the marketing communications of sports betting products. This best practice guide offers guidance on marketing sports betting products competitively, yet responsibly, to maintain an upper-hand on the countless illegal betting operations around the globe. BISHR is currently drafting a brochure that will examine the different types of horse betting offerings and provide models to ensure they are responsible. Other work underway includes drafting a best practice guide for detecting fraud specifically aimed at money laundering. This guide is being developed in collaboration with Loterie Romande and Pari Mutuel Urbain, and will address the issue of illegal operators and the illegal use of Intellectual Property rights. And finally, the committee organized a webinar on Digitalization 3. Rebecca was poised for her position as president and CEO of the Georgia Lottery. 4. Rebecca was again recruited to launch a new lottery, this time in the Peach State in 1993. Gov. Zell Miller and Rebecca have fun showcasing the ever-popular dancing draw balls. 5. Public Gaming magazine was proud to feature a 1996 cover story on Rebecca and the success of the Georgia Lottery. 6. As shown here at the Georgia Lottery, Rebecca is adept at mentoring a team of successful leaders. 7. Georgia welcomed its new lottery and Rebecca as she unveiled its first instant games. 1. Following Gov. Bob Martinez’s appointment of Rebecca as the first secretary of the Florida Lottery who led its start-up in 1987, she wasted no time playing “show and tell” with the first instant game. 2. Leading a lottery requires wearing many hats, from executive meetings to endless interviews at non-stop events such as the one here at the Florida Lottery. 1 2 4 7 5 6 3
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