Public Gaming Magazine Sept/Oct 2021

6 PUBLIC GAMING INTERNATIONAL • SEPTEMBER/OCTOBER 2021 Visit Our Family Of Websites PublicGaming.com industry news & information PGRITalks.com videos of conference presentations PublicGaming.org PGRI conference information PGRIDigitalLibrary.com magazine archive of past issues PGRIDirectory.com listing of lotteries and vendors PGRIAwards.com Showcase of industry honorees recognized by the Lottery Industry Hall of Fame PGRI Lifetime Achievement Award Sharp Award for Good Causes Lottery Industry Statesman and Stateswoman Award Rebecca Hargrove Mentorship Award Collaboration Award Subscribe To Our Free Digital Newsletters Receive our daily newsletters at no charge, published 5 times a week to bring you the latest breaking news in the global lottery industry. Send an e-mail to: sjason@PublicGaming.com with “add to Daily Digest list” in the subject line. F E A T U R E D A R T I C L E S C O N T . D E P A R T M E N T S • 10 38 A Brave New Game: Lotteries embrace optimism, resilience, and purpose-driven marketing Konstantinos Koutsias, Vice President Sales, INTRALOT 40 Discover an Ever-Expanding Library of Hit eInstant Games, IGT 42 Scientific Games Takes Player Engagement to a New Social Level 7-11-21 ® LIVE! Multi-State Game Culminates with Successful Facebook Live Event 44 The IGT Players Project: Behavioral scientists and other independent experts shed light on how consumers think about and make everyday choices, such as purchasing a lottery ticket 50 Passion, Adaptability, Reliability & Teamwork: Creating Entertaining Gaming Experiences with an Eye on Culture at Grover Gaming 58 EQL Games: Revitalizing the Draw Game Category 60 Abacus Digital: bringing mobile play into retail Edwin van Zon and Mike Purcell, Abacus Lottery 8 From the Publisher Paul Jason 10 Congratulations to the newest members of the PGRI Lottery Industry Hall of Fame Wendy Montgomery, Senior Vice President, Global Brand, Marketing and Communications, IGT John Schulz, Senior Vice President, Instant Products and Partner Services, Scientific Games Angela Wong, Director of Lottery Solutions, Gaming Laboratories International (GLI) 24 Virtual Planning Leads to Big Action MUSL NEWS (Multi-State Lottery Association) 52 iLottery Appears to be Viewed Differently than Online Sports Betting by Most State Legislators Mark Hichar, shareholder of Greenberg Traurig, LLP, resident in its Boston office 54 The digital post-covid future in the EU – the need for a multidisciplinary roadmap into the future Philippe Vlaemminck & Arno Couwenbergh, Pharumlegal – Brussels 63 Pulse of the Industry: Synopsis of Recent Gaming Industry News 69 Spotlight on the Leaders of the Government-Gaming Industry Corporate Profiles of the Producers of PGRI Lottery Expo Nashville 52 42 50 38