Public Gaming Magazine Sept/Oct 2021

44 PUBLIC GAMING INTERNATIONAL • SEPTEMBER/OCTOBER 2021 FROM VOXPOP TO POPCORN IGT’s first Players Project event invited independent consumer experts to unpack behavioral and trend research with an audience of global lottery customers. With live polling of participants and “voice of the people” interviews featuring players around the world, the event took a deep dive into the human factors behind lottery players’ decision-making process.