Public Gaming Magazine Sept/Oct 2021

42 PUBLIC GAMING INTERNATIONAL • SEPTEMBER/OCTOBER 2021 SCIENTIFIC GAMES TAKES PLAYER ENGAGEMENT TO A NEW SOCIAL LEVEL 7-11-21 ® LIVE! Multi-State Game Culminates with Successful Facebook Live Event T he most popular winners’ trip locations for lottery players are a “bucket list” of exciting spots – Las Vegas, New Orleans, Los Angeles, Hawaii, Orlando. But after the success of Scientific Games’ Facebook Live social media event this summer, one more locale might need to be added – your living room couch. From the comfort of their homes, lottery players were able to participate in a multi-state event that made full use of social media’s reach. 7-11-21 LIVE! combined instant scratch games with a Facebook Live event, allowing players from participating states to win prizes both on the ticket and with the event. Seven states took part in the game and promotion – held on July 11, 2021 – which was hosted by John Crow, host of the Mega Millions drawing shows. The event on July 11, 2021 was the culmination of two years of planning from various teams within Scientific Games, particularly from the Digital and Product Innovation groups. The core group working on this program were led by Mark Audi, Director, Global Instant Product Innovation and Development; Amanda Saferin, Director, Product Marketing and Innovation; and the now-retired Chuck Kline.