Public Gaming Magazine Sept/Oct 2021

PUBLIC GAMING INTERNATIONAL • SEPTEMBER/OCTOBER 2021 41 pipeline. Customers will be the first to know when there’s a new game launch and be among the first to try the games for themselves. Customers can also access all the game assets to promote the games through digital advertising, email marketing and social media, including logos, backgrounds, game screens, game symbols and more. “From customer feedback, we know this self-service feature will be a great time-saver for lottery marketing teams,” said Ailsa McKnight, IGT Senior Director PlayDigital Marketing . “We’re thrilled to provide our global lottery customers with one secure location to browse our iLottery offering. Customers have been asking for a site where they can play games and download the marketing game assets in one location. We took it a step further and uploaded relevant digital lottery product information, global case studies, news articles, and more,” said McKnight. “This showcase is a fantastic tool not only to explore eInstants, but also learn about iLottery products including IGT’s convenience and transactional mobile apps, which are digitizing the player journey at retail and preparing lotteries and their players for regulatory change. We are pleased to debut the new iLottery Showcase at this exciting time for the industry.” Designed to serve a variety of U.S. and international lottery customers, IGT’s iLottery Showcase self-service website houses a breadth of relevant information to help lotteries with their iLottery education and business planning as their digital products evolve. n Request a login through your account manager or click the “Account Inquiry” button on the homepage at www.IGTiLottery.com .