Public Gaming Magazine Sept/Oct 2021

4 PUBLIC GAMING INTERNATIONAL • SEPTEMBER/OCTOBER 2021 Publisher & Chief Executive Officer Paul Jason pjason@publicgaming.com President Susan Jason sjason@publicgaming.com Brand and Design Dan Eggers Design Lottery Industry Consultant Jim Acton Honored Founders Doris & Duane Burke Contact Information T: +425.449.3000 F: +206.374.2600 For email address changes, subscription requests and requests to be placed on our e-Newsletter distribution list, contact: sjason@publicgaming.com PGRI, Inc. 1769 Flagstone Terrace, The Villages, FL 32162 PublicGaming.com Subscriptions Annual Public Gaming International magazine subscription rates: United States: $145 USD Canada & Mexico: $160 USD All other countries: $225 USD Public Gaming International Magazine Published six times a year and distributed to readers all around the world. Electronic version is e-mailed and is also available on our news website: PublicGaming.com September/October 2021 Volume 50, Issue 5 ©2021 all rights reserved. Public Gaming Research Institute cISSN: 1042-1912 12 Reaching an inflection point for the industry and the Maryland Lottery John Martin, Director, Maryland Lottery and Gaming Control Agency 26 Change Starts Small and Innovation Is Continuous as Lotteries Move Into a Post- Pandemic World Jennifer Westbury, Executive Vice President, Sales & Customer Development, Pollard Banknote Factors Shaping Regulatory Policy in the Digital Age 29 Scott Gunn, Senior Vice President of Corporate Public Affairs, IGT 30 Howard Glaser, Global Head of Government Affairs and Legislative Counsel, Scientific Games 32 The Latest e-Instant and iLottery Developments, and Progressive Online Jackpot Games Rhydian Fisher, CEO, Instant Win Gaming 18 The Power of Social Media: Lotteries Use the Reach and Immediacy of Facebook, Twitter, Other Platforms to Engage with Players Jim Acton, Lottery Industry Consultant 28 “All Politics Are Local” …Except When They’re National Lotteries, Partners Work Together to Address Regulatory Issues Critical to the Industry Jim Acton, Lottery Industry Consultant 36 Inside Scientific Games Sideplay Entertainment Digital Game Studio CONTENTS S E P T E M B E R / O C T O B E R 2 0 2 1 F E A T U R E D I N T E R V I E W S F E A T U R E D A R T I C L E S 26 12 29 30 32 ugust, the world’s largest provider of lottery instant games announced it signed an agreement to acquire Sideplay as part of its strategy to expand company’s portfolio of iLottery games and accelerate its global leadership in ery. Scientific Games’ iLottery business will remain with the Lottery Group as oves to become an independent company as announced recently. investment in acquiring Sideplay’s team of experts, great digital game folio and game distribution technology will help fuel our leadership in ery, which already includes our more than 20 existing iLottery customers ally, as well as our own digital platforms and library of exciting digital instant es,” shares McHugh. Our success as an interactive innovator and integrator of digital assets since 2009 has positioned Scientific Games Lottery Group as an industry leader in digital lottery solutions, including loyalty, mobile apps, 2nd chance promotions and iLottery,” says McHugh. “We have already integrated Sideplay’s digital games into our iLottery platform and combining their unique approach to game development, we now welcome Steve h Scientific Games’ recent agreement to acquire UK-based ital eInstant content studio Sideplay Entertainment, the mpany’s iLottery growth strategy is simple. ur goal is to be No. 1 in the world for both retail d digital instant games,” says Pat McHugh, tery Group Chief Executive for Scientific Games. Scientific Games’ Monster Wins ® , MONOPOLY ™ and Jackpot Party ® eInstant games are some of the top performers in the portfolio. With the addition of Sideplay’s games, the now combined eInstant library delivers robust performance and exciting entertainment for players. Sideplay is one of the longest-standing eInstant game production studios in the industry. Its team is known for creating high-quality, innovative game mechanics and exciting game content that players love. The company’s experience and sophisticated game content have seen Sideplay increase “Together, we could not be more fired up about what we are going to be able to offer lotteries to grow their business in the vital digital channel. Whether they are preparing to launch iLottery or grow an existing iLottery program to its fullest potential, Scientific Games will be the partner of choice to generate maximum proceeds for lottery beneficiary programs,” he says. “This acquisition is a win-win for iLottery.” The MONOPOLY name and logo, the distinctive design of the game board, the four corner squares, the MR.MONOPOLY name and character, as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for 26 36