Public Gaming Magazine Sept/Oct 2021

37 PUBLIC GAMING INTERNATIONAL • SEPTEMBER/OCTOBER 2021 Steve Hickson Scientific Games’ Monster Wins ® , MONOPOLY ™ and Jackpot Party ® eInstant games are some of the top performers in the portfolio. With the addition of Sideplay’s games, the now combined eInstant library delivers robust performance and exciting entertainment for players. Sideplay is one of the longest-standing eInstant game production studios in the industry. Its team is known for creating high-quality, innovative game mechanics and exciting game content that players love. The company’s experience and sophisticated game content have seen Sideplay increase its customer base considerably, delivering consistently strong growth for lotteries. “Bringing together two great eInstant game libraries in this way is great news for the lottery industry as the momentumto launch digital programs is quickly picking up pace,” explains Hickson, who hasmore than 18 years of game development experience. “The combined production experience and know-how of Scientific Games and Sideplay will form a compelling option for iLottery customers.” Sideplay’s digital instant content server is designed to provide a robust portfolio eInstant game content to lottery customers. The platform allows lotteries to accelerate their move into digital content delivery in a rapidly evolving lottery environment. McHugh believes the combination of the Scientific Games and Sideplay iLottery teams is going to be explosive— from game innovation to tech platforms—all enhanced by Scientific Games’ data analytics and award-winning customer relationship management programs. “Together, we could not be more fired up about what we are going to be able to offer lotteries to grow their business in the vital digital channel. Whether they are preparing to launch iLottery or grow an existing iLottery program to its fullest potential, Scientific Games will be the partner of choice to generate maximum proceeds for lottery beneficiary programs,” he says. “This acquisition is a win-win for iLottery.” The MONOPOLY name and logo, the distinctive design of the game board, the four corner squares, the MR.MONOPOLY name and character, as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment. © 2021 Hasbro. All Rights Reserved. Licensed by Hasbro. © 2021 Scientific Games Corporation. All Rights Reserved.