Public Gaming Magazine Sept/Oct 2021

Jungle Tumble Jackpots is now live in five separate lottery markets, and is consistently a top revenue producing game across all of them. More importantly, as a category, progressive jackpots are really starting to take hold. "In our key lottery markets, progressive jackpot games as a group now account for 30% of all e-Instant revenues." PJ: Talk us through the games themselves, how are they structured, how frequent are the wins and what are the prize amounts? RF: The IWG progressive jackpot module can be added to any of our games, with a real-time jackpot meter displaying the exact value of the in-game jackpots during the gameplay. Currently, our most popular configuration consists of three jackpots; a mini jackpot that is expected to be awarded multiple times each day, a mid-tier jackpot that is structured to be awarded weekly, and a top-prize jackpot that could land once per month. level. It’s well-established from lottery draw games how the prospect of winning a progressive jackpot prize is of great fun to players. "We’ve taken this key element of traditional lottery and incorporated it into digital e-Instant games with our new InstantJackpots module. Now players get the excitement of continuously increasing jackpots combined with the interactive fun that they’re already accustomed to from IWG titles." PJ: What has been the impact of progressive jackpot e-Instants? RF: Back in December 2020, the Virginia Lottery and IWG released Jumble Tumble Jackpots, our first e-Instant progressive jackpot game. Very soon after launch it became apparent that lottery players really like instant win style games that are combined with rolling jackpots. In fact, We supply more than twice as many lotteries than does the #2 provider. "Here in the North America, over the past year, our games accounted for 46% of all e-Instant sales." We attribute our success to our being a pure-play e-Instant games studio. We have been solely focused on developing and innovating e-Instants since we were first retained to do so by Camelot back in 2001. Many of the other iLottery companies are foremost platform providers. We create games that stand apart with lottery players by focusing on just this one thing. As a result, we are the best in our category. Our success this past year backs this up. PJ: What was the thinking behind launching a progressive jackpots module for e-Instant games? RF: We launched progressive jackpot e-Instant games with the intention of evolving the iLottery experience to a new EXCLUSIVE Q&A WITH RHYDIAN FISHER, CEO OF IWG Paul Jason, PGRI: Most lotteries have recently finished their fiscal year, and have reported record results. What has been the impact of their iLottery channel? Rhydian Fisher, IWG: Yes, all of our customers are reporting record years, and this has come from both their retail and iLottery channels. We know that for draw games, some lotteries are now seeing 15% or more of their sales coming through mobile and web. "For e-Instants, the impact has been even greater with some seeing as much as 35% or more of their instant gross profits coming from online." Clearly, iLottery is making a very positive impact, and all cases, this is completely incremental to their retail sales. PJ: How did IWG fare this past year? RF: As of today, we supply 22 NASPL and WLA-member lotteries around the world. Rhydian Fisher, CEO, Instant Win Gaming PGRI magazine sat down with Rhydian Fisher to check-in on iLottery, the latest e-Instant developments, and specifically the Company’s learnings from having launched seven progressive jackpots games over the past eight months.