22 PUBLIC GAMING INTERNATIONAL • NOVEMBER/DECEMBER 2024 Animal Instinct Making Next-Level eInstants a Roaring Success From the pig that provides the model for the ubiquitous piggy bank, to the dramatic elephant in an exotic jungle setting, animal characters and motifs are always popular favorites. Lotteries have recently experienced roaring success with the games Lucky Coins and Elephant King Jackpots, two creative new eInstants from IGT featuring animals, which offer opportunities for increasing player engagement, responsibly. The first 30 days of sales for IGT’s Lucky Coins and Elephant King Jackpots surpassed the first 30 days of sales for any other eInstant title launched this year, and by a significant margin — roughly 106%. Animal Tamers I t takes a talented village to create successful animal-themed games like these, including a producer; production artist; game artist; animator; game designer; prize structure mathematician; prototype engineer; client engineer; Game Logic Engine (GLE) engineer; audio designer; and QA engineer — all collaborating to develop the best experience for players. The game producer has an eye on the project from start to completion. As part of the development process, designated team members develop a theme, mechanic, and roadmap, and pitch it to the IGT content and studio directors. With approval from creative leadership, the team works on the concept, flow, artwork, development and play testing of the game, and quality assurance. Becka McFarland, Content Product Manager, IGT, notes that the team working on Lucky Coins and Elephant King Jackpots included personnel with diverse career experience which proves helpful when considering novel ways to look at iLottery mechanics and innovative ways to play.
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