41 PUBLIC GAMING INTERNATIONAL • NOVEMBER/DECEMBER 2023 This cross-promotion opportunity was part of a robust marketing campaign with television advertising highlighting the multiple ways PRECIOUS 7’s can be purchased and played at retail, online, or via a player’s phone. Peachy New Option in Georgia with Quick Win Games For players in Georgia searching for a game that plays like an instant scratcher but features a progressive jackpot, the hunt is over. Quick Win is the new suite of progressive jackpot (Fast Play) games, where iLottery and retail players buy into the same, shared jackpot, in the digital or retail channel, whichever is preferred. Quick Win went live in the Peach State on September 18, 2023, helping the Georgia Lottery raise revenues for specific Georgia Lotteryfunded educational programs such as the Pre-K program and HOPE (Helping Outstanding Pupils Educationally) Scholarship Program. Happy winners have already taken home jackpots higher than $164,000! Stay tuned for more about Georgia Quick Win in early 2024. Bringing it All Together IGT brings titles that are successful as eInstants to retail, and helps favorite retail games become available online, to support lotteries’ growth and ongoing relevance by delivering new player experiences. This includes proprietary, homegrown IGT brands and favorite licensed content. IGT is proud to help lotteries successfully offer players a truly holistic, immersive experience — one that is exciting and enjoyable both in store and online. Omni means all; all paths to engagement exist when lottery operators have opportunities to serve their players in all the ways that are meaningful to them. Thanks to IGT’s innovation with omnichannel games, lotteries can be all things to all players. n To learn more about other IGT digital games that can be developed for scratch tickets or Fast Play games, contact your IGT representative. PRECIOUS 7’s has proven to be a recent Top Performer, helping to support funding for education in the Bluegrass State. Kentucky players can triple their fun with PRECIOUS 7’s omnichannel.
RkJQdWJsaXNoZXIy NTg4MTM=