33 PUBLIC GAMING INTERNATIONAL • NOVEMBER/DECEMBER 2022 For almost 50 years, Scientific Games has literally lived up to its iconic name. Since its founding in 1973, the company has generated millions of games all backed by science. From cutting edge technical platforms to a deep understanding of consumer behavior, science – real, data-backed science – is at the core of everything the company creates. With its recent return to being a 100% lottery-focused company, that commitment to bringing science-based solutions to the industry is stronger than ever. The years spent as an integrated gaming company expanded Scientific Games’ knowledge base, allowing for a better understanding of the lottery industry’s place in the broader gaming and entertainment markets. The company is now charging ahead, focusing its efforts exclusively and entirely on helping its lottery partners achieve their objectives, delivering even greater revenues to the good causes they support. A Scientific Heritage So why should a lottery care about the name of one of its partners? Because the company’s name embodies its operating philosophy. Its science-based foundation has resulted in a lot of first-to-market innovations that are now lottery industry staples: the first secure instant game (1974), the first touchscreen self-service terminal (1985), the first internet lottery game (2004), and the first credit/debit card solution integrated with a lottery system (2016) just to name a few. One especially important innovation – because it allowed for so many other innovations to follow – was the printing of a unique bar code on every ticket (1988). Embedding data on a ticket via a barcode truly transformed the industry and opened the doors to a number of other important innovations that altered the course of lottery history. WHAT’S IN A NAME? In the case of Scientific Games, a lot.
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