31 PUBLIC GAMING INTERNATIONAL • NOVEMBER/DECEMBER 2022 It’s back...The in-person EL/WLA Marketing Seminar 2023! After three years, the EL/ WLA Marketing Seminar is back in person! Taking place at the Shaw Theatre & Pullman Hotel London from 8-10 February 2023, this is the chance to reconnect and meet colleagues and friends, old and new! Focusing on the theme ‘’Lotteries in turbulent times: Opportunities in time of crisis’’, participants will have the chance to learn about the growing economical, societal, and environmental challenges that the world faces today and how to adapt their marketing strategies, accordingly. Over the last two years lottery operators have proved their resilience and found innovative solutions to continue providing regulated and responsible services to their players during the pandemic. Today’s uncertain economic situation brings other challenges that lottery operators have to cope with. This includes for example the advertisement bans, changing consumer preferences and trends. It is clear that Lotteries are definitely facing turbulent times. And maybe even more then ever before. Lotteries need to adapt their marketing strategies and seek new opportunities in time of crisis. How should Lotteries retain the interest of existing players and attract new ones under these uncertain economic developments? What is the new and right marketing mix? What does the future hold further? Among informative lottery case studies and presentations by EL Level I Partner & WLA Platinum Contributors on innovative marketing strategies and products, several Keynote speakers will share their insights and expertise on the topic, including: • Rory Sutherland, Vice Chairman of Ogilvy & co-founder of a behaviour science practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour; • Jenk Oz, a 17-year-old social entrepreneur, public speaker, presenter, DJ and change activist as well as the Founder & CEO of Thred Media, a social enterprise focused on Publishing, Consulting and Production aimed at Generation Z. • Liz Jackson, who after running her own award-winning company, Great Guns Marketing for 17 years, a business which she launched the year she lost her eyesight, is now the Marketing Director for leading business sale advisor BCMS. • Gartner Inc, a technological research and consulting firm, founded by Gideon Gartner, will talk about ‘’Everything Customer’’ and its view on the evolution of omnichannel during the seminar. Registration is now open (via the EL website https://www.europeanlotteries.org/events/elwla-marketingseminar-2023) to EL and WLA Lottery & Associate Members only. (Non EL/ WLA Lottery Members upon approval by the organisations). Register early to secure your place! We look forward to welcoming you to London. The EL/WLA Team n
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