4 PUBLIC GAMING INTERNATIONAL • MAY/JUNE 2024 Publisher & Chief Executive Officer Paul Jason pjason@publicgaming.com President Susan Jason sjason@publicgaming.com Brand and Design Dan Eggers Design Honored Founders Doris & Duane Burke Subscriptions United States: $145 USD Canada & Mexico: $160 USD All other countries: $225 USD For email address changes, subscription requests and requests to be placed on our e-Newsletter distribution list, e-mail Susan Jason at sjason@publicgaming.com Contact Information PGRI, Inc. 1769 Flagstone Terrace, The Villages, FL 32162 PublicGaming.com T: +425.449.3000 F: +206.374.2600 Public Gaming International Magazine Published six times a year and distributed to readers all around the world. Electronic version is e-mailed and is also available on our news website: PublicGaming.com May/June 2024 Volume 53, Issue 3 ©2023 all rights reserved. Public Gaming Research Institute cISSN: 1042-1912 10 MULTI-PRONG APPROACH TO THE MOST TIME-EFFICIENT IMPLEMENTATION OF AN ONLINE SELLING CHANNEL Ionut-Valeriu Andrei General Manager and member of the board of the Loteria Română (Romanian Lottery) 16 TRANSITIONING FROM TV ADVERTISING TO THE NEW WORLD OF MORE EFFECTIVE AND MORE RESPONSIBLE DIGITAL CONNECTION Ross Sergeant Global Head of Media, Allwyn Entertainment 14 DATA-DRIVEN CUSTOMER MANAGEMENT IS THE FUTURE OF NATIONAL LOTTERY COMPANIES Zsófia Bánhegyi Chief Commercial Officer, Szerencejáték Zrt., Hungary CONTENTS M AY / J U N E 2 0 2 4 FE ATURED I NT ERV I EWS & AR T I CL ES
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