If Composer and GamePlan are the eyes and ears of the game development process, the beating heart of instant products comes from the game data imaged under the scratchoff coatings. The game data is created within Scientific Games’ secure production environment which ensures the data remains encrypted from the point of creation throughout the imaging process. Multiple and overlapping custom systems ensure that all game data is confidential and represents the exact logical specifications as described by Composer. Moments after tickets are imaged onto paper, the company’s systems automatically delete encrypted lottery game data, and a host of custom tools including Seed Server ensure complete security throughout the life of the game. The company’s patented Keyed Dual Security system gives lotteries additional control and additional confidence that the production and management of every ticket is as secure as possible. Finally, Scientific Games’ Real Time Marking system is the brain that analyzes the quality metrics of every ticket. Defective tickets are identified by vision systems, sensors and scanners—as well as by experienced press operators—and fed into the Quality Tracking System. These systems work together with high-speed cameras and specialized scanners located on the finishing lines and ensure that all tickets meet the game’s required physical specifications. Any defective product is removed from the workstream automatically based on data from the Real Time Marking system. These systems form the basis of the company’s continuous improvement programs and ensure that only high-quality tickets reach the lottery and its retailers – and ultimately, the player. Since developing the world’s first secure instant game, Scientific Games innovated these many complex scientific systems in a continuous effort to deliver advanced instant products to lotteries worldwide. Lotteries have credible opportunities to refine their product portfolios for performance. There isn’t one “right” approach. Scientific Games Analytics & Insights experts use as many relevant data points, methodologies and tools as possible to help lotteries make decisions and reveal new growth opportunities. It isn’t just about making one best game, but arriving at a bigger picture to support the best portfolios of games that maximize reach to different player segments. In this pursuit, the company’s advanced analytics come into play, including descriptive and predictive analytics applied to product portfolios and their attributes. The goal is to produce outputs that have tangible realworld applications that will positively impact the market. As an example, Scientific Games’ Infuse business intelligence platform includes a suite of prize structure analysis tools developed by the company’s own data scientists. Infuse enables functionality such as measuring the degree of prize structure variety or staleness— to ensure that products are never “rinse and repeat.” It also allows Scientific Games to create the best possible value proposition for any game, including specific win themes and callouts. Analysts can even classify different types of prize structure experiences and compare how a prize structure concept stacks up to others in a portfolio. Of course, prize structures are just one of 15 core determinants that impact consumer demand for instant products. Day in and out, the company’s experts are building tools, analyzing lottery customers and their markets, and making recommendations to move the performance needle. During a time when industry sales are slowing, it’s imperative to pay attention to the data these tools provide, keep an open mind by listening to what the data has to say, and most importantly, begin to pull the levers that the lottery industry can control. Game Security Advanced Analytics
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