29 PUBLIC GAMING INTERNATIONAL • MAY/JUNE 2023 ways to win, developed using the company’s exclusive, patented Infinity Instants™ digital printing platform. This visually intuitive feature creates added layers of gameplay by adding vivid colors and easily identifiable patterns to the play area below the scratch-o coating. This simulates features such as progression, levels, and another chance to win. IGT’s 50X the Cash is the first omnichannel experience title developed with the Linked Wins feature and branding. In the eInstant game, 50X the Cash Linked Wins grabs the gold for players who match numbers to win prizes, seek out instant-win multipliers, or link any match wins to get prize multipliers. Another popular element of the eInstant game: revealing the Blue Diamond triggers a Free Turns Bonus for even more chances to win. “This approach gives us a unique opportunity to not only extend popular game titles, but also play features across channels, as we’re doing with Linked Wins,” said Tony Lucci, IGT Director of Marketing, Instant Ticket Innovation. The retail version of 50X The Cash translates the fun of the eInstant game to a retail game. “When it comes to omnichannel, IGT can not only create the same graphics for both channels, but also approximate the mechanics in both channels.” “We were excited to work with our Instant Ticket Innovation Team to create a new entertainment experience for eInstant game players,” declared Chris Costello. “The IGT eInstants Studio added the immersive dimensions of sound and movement to enhance game play and bring the game to life in the digital channel.” A significant and subsequent recent omnichannel release from the X the Cash family of games is 50X the Luck. Players can find their online pots of gold with the digital game, which features free turns and up to 50X multipliers plus wins that are linked together to delight players… and leprechauns. Players can enter the enchanted forest of big rewards. They might see the lucky leprechaun peeking from the clover, match numbers to win prizes, discover instant win multipliers, or link any matched wins to earn prize multipliers. Lucky players who reveal the Leprechaun’s Shoe could trigger the Free Turns Bonus and even more chances to win. A retail game for 50X The Luck is also available, which will bring exciting bonus features to retail players using Linked Wins. With consistent branding for both scratcho and eInstants, Linked Wins is truly a winning omnichannel experience for players and an exciting opportunity for lotteries. THE OMNICHANNEL EXPERIENCE To support lotteries’ growth and ongoing relevance by delivering new player experiences, IGT titles that are successful as eInstants are coming to retail, and favorite retail games are becoming available online for players. This includes proprietary, homegrown IGT brands and favorite licensed content. Today’s operators can now collaborate with a partner that can help them oer players a truly holistic, immersive experience — one that is exciting and enjoyable both in store and online. Omni means all; all paths to engagement exist when operators have opportunities to serve customers in all the ways that are meaningful to them. Lotteries can be all things to all players, thanks to IGT’s innovation. n To learn more about how IGT’s approach to the omnichannel player experience can help enrich lotteries for players and bring retail brands to life, please contact your IGT Account Manager. Developed on IGT’s exclusive Infinity Instants™ digital printing platform, Linked Wins is an innovative IGT game mechanic that uses color and pattern to oer players more ways to win and is adaptable to both retail and digital games.
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