40 PUBLIC GAMING INTERNATIONAL • MAY/JUNE 2022 In the United States, the game “Extra” is predominantly known as an instant-win add-on to terminal games. But in Italy, the all-caps EXTRA add-on is more akin to Double Play, the second chance game most recently introduced onto Powerball® by 13 U.S. states last August along with the launch of the third weekly draw. Also known by names such as “Plus” and “Revancha,” this type of mechanic has been adopted in many parts of the world. Just as the $1 Double Play add-on game enters the player’s same Powerball numbers into a secondary drawing for the chance to win additional prizes based on a brand new prize structure, the €1 EXTRA add-on game in Italy gives players’ numbers a second chance to win. EXTRA has proved to be a hit with Italian players, now running on two of operator IGT Italy’s draw games: the daily game, MillionDAY, and the 5-minute monitor game 10eLotto. Several of the B2C and B2B communication ideas in Italy to promote this second-chance game may provide potential models for adoption by other jurisdictions: Draw game add-ons like “Double Play” and “Plus” let players enjoy more of the games they love. What strategies can help boost player awareness and retailer support? A program to promote a similar second chance add-on in Italy helped to increase play by 23% in the first month, providing some interesting ideas that other jurisdictions may adapt to their own communication plans. ADD-ON ATTRACTIONS Ideas to Engage Draw-Game Players & Retailers
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