Public Gaming International Magazine May/June 2022

6 PUBLIC GAMING INTERNATIONAL • MAY/JUNE 2022 Visit Our Family Of Websites industry news & information videos of conference presentations PGRI conference information magazine archive of past issues listing of lotteries and vendors Showcase of industry honorees recognized by the Lottery Industry Hall of Fame PGRI Lifetime Achievement Award Sharp Award for Good Causes Lottery Industry Statesman and Stateswoman Award Rebecca Paul Mentorship Award Collaboration Award Subscribe To Our Free Digital Newsletters Receive our daily newsletters at no charge, published 5 times a week to bring you the latest breaking news in the global lottery industry. Send an e-mail to: with “add to Daily Digest list” in the subject line. D E P A R T M E N T S When leaders at the North Carolina Education Lottery made the decision to move to a full instant game category management program, it more than paid off. Five years later, NCEL is the No. 6 performing lottery in the U.S. for instant game per capita sales and has achieved 10.2% CAGR over the past four years. Behind the Scenes of an Instant Game Program That's Making a Difference for Education in North Carolina In 2021, the program has surpassed all sales projections. Instant game sales have doubled, with the category representing 70% of annual retail sales. The achievements were the result of new efforts by th NCEL to create the right partnership with the right strategies that would move instant sales from a plateau to the next level. That partnership be an in 2017 with the NCEL and Scientific Games. The Lottery set an aggressive goal for instant game retail sales by 2026. A year later, Executive Director Mark Michalko arrived on the scene, b inging 20 years of gaming industry experience to the Lottery. Michalko wanted product solutions. He was interested in maximizing the use of data-driven analytics and research to responsibly grow sales and deliver entertaining experiences to North Carolina player . “We knew we needed to renew our focus on the products and leverage data to drive strategic business decisions,” says Michalko. “Our partnership with Scientific Games has proven that data has the power to deliver tangible results that grow sales and profits.” Mark Michalko, NCEL 24 20 8 From the Publisher Paul Jason 20 POWERBALL: 30 Years in 30 Snapshots MUSL NEWS (Multi-State Lottery Association) 24 Consolidating the Societal Role of Lotteries in Europe Ph lippe Vlaemminck & Beata Guzik, Vlaemminck Law 46 Pulse of the Industry: Synopsis of Recent Gaming Industry News 18 Christmas Lottery Draw: a story of magic and human values María Núñez, Journalist, Press & Communications Secretary, SELAE (Spanish Lottery) 32 Lottery of the Future: Guiding the Success of Our Industry IGT 36 Celebrating a Five-Year Partnership Scientific Games 40 Add-On Attractions: Ideas to Engage Draw-Games Players & Retailers IGT 32 36 18 40 F E A T U R E D A R T I C L E S XTRA untdown of the days left to launch March from f March