Public Gaming International May/June 2020

75 PUBLIC GAMING INTERNATIONAL • MAY/JUNE 2020 75 PUBLIC GAMING INTERNATIONAL • MAY/JUNE 2020 1. Significant Sales Increases. Projected sales increase is 18% - 25% with 85% product awareness. 2. Winner Awareness Grows Exponentially. Increased winner awareness will come not only from jackpot wins, but from 2nd and 3rd prize wins as well. Winner Awareness will grow exponentially because each player in the pool has their own social media friends and work circles. Picture the ripple effect. 3. Retention Increases. Players get tired of seeing the same results and they look for different ways of playing to change things up. Adding a pooling option gives players a new way to add to their play. An example is in the Horse Race Industry. Win-Place- Show got boring, so they added the Exacta, Quinella, and Trifecta options for more layers of excitement. 4. Pooling Introduces Visual Excitement and Significantly More Positive Playing Experiences. For the same cost as a single play, players will see 10 more rows of plays on their ticket. They will also win 10X more often - winning every 2.5 drawings. And they will see more matching numbers and more “close calls,” all of which adds up to a more positive playing experience. 5. More Frequent Press and Media Attention. Imagine the positive media coverage when 10 New Multi-Millionaires are created overnight! The industry will no longer have to wait for jackpots to reach $500 Million before getting positive media coverage. TEN NEW $20,000,000 Winners, for example, is news. 6. RollOver TM Pools Add Value and New Winning Experiences. When the prize won by the pool is less than $10, each player’s share is less than $1. Each player’s small cash winnings are “rolled over” into a new pool (RollOver Pool) consisting of one or more new PoolPlays. The retailer scans the winning ticket and a new ticket is automatically printed, making for a seamless payout. The research by Crestwood showed “tremendous appeal” for RollOver pools. Players valued each PoolPlay almost on par with the regular $2 play (See illustration of RollOver Pool with 2 PoolPlays). 7. RollOver Pools Bring Players Back To the Point of Purchase . Retailers will bene t as pooling winners return to pick up their RollOver Plays, providing the retailer with new sales opportunities. 8. RollOver Pools provide the Lottery with the opportunity to create new surprise wins. The number of PoolPlays included in the RollOver pools are based on the retail value, but the cost to the Lottery is half the retail value. This additional pro t allows the Lottery to create instant surprise wins such as a Doubler Feature, where the plays are doubled. (See illustration of RollOver Pool with 2 Bonus PoolPlays). 9. PoolPlays provide the Lottery with a New Marketing Platform. The Lottery will be able to use PoolPlays as an inexpensive, but highly valued incentive for existing and new lottery programs. For example “Join the Lottery VIP Club and get 2 PoolPlays” or “Buy the $10 Mega Scratcher and get 3 PoolPlays.” In addition, new pooling promotions can be created such as 5-player pools, SantaPak TM pools for Christmas, PartyPak TM pools for special occasions, etc. The Pooling Option Reinvents Draw Games. The Pooling option will become a permanent addition to the mix of lottery offerings throughout the country. Every traditional draw game can bene t. There is no downside to offering a pooling option, but there is substantial upside. Reinvigorate sales, reclaim lost players, and rebuild Lottery’s most powerful agship games. Unlock the power of Pooling to become the next big thing. I look forward to discussing the pooling option with you. Andy Amada President, Relationship Marketing Systems, LLC andy@poolingplus.com Cell: 602-717-6800. THE POOLINGPLUS BENEFITS