38 PUBLIC GAMING INTERNATIONAL • MARCH/APRIL 2025 Lottery was among the first to roll out IGT’s Digital Menu Board solution. IGT was flexible in accommodating each retailer with placements. Retailers participating in the pilot were given a choice of two screen sizes, horizontal or vertical orientation, and the option to place the hardware on the counter or mount it above or next to the register. “An essential aspect of the pilot was collecting feedback while it was in the field,” says Kathy Meunks, IGT Account Development Manager, Missouri. “IGT’s market research team created and issued a survey during the program to gather comments and impressions from retailers who were using the solution. Lottery sales representatives who visited the stores during the pilot also reported back with their observations.” The input enabled IGT’s product team to identify areas for enhancement, resulting in improvements such as the capacity for larger ticket images and a reduction in the space between ticket images. “The gradual rollout of the pilot allowed IGT to make improvements at the stores as they went along. This led to better placement and optimization of the graphics,” said Higgins. “The overwhelming feedback from retailers reinforced how easy this solution is to use − especially to position the games. Our retailers love it." Corporate Retailers on Board The pilot with IGT’s Digital Menu Board was also a boon for national retailers, including Circle K. “Since the pilot began in Missouri, feedback from our associates has been incredibly positive,” says Circle K Director of Operations, Jason Koenig. “The solution simplifies use for our associates and helps to minimize transaction time. Shoppers also love the ease of visibility for the instant lottery products sold in the store.” +Optimized for In-Lane Lotteries and retailers have an ongoing need to expand points of sale. Among IGT’s innovations is its award-winning IGT LotteryLink™ product to easily add in-lane sales. This small, plug-and-play device allows retailers to sell instant games and Quick Pick draw games directly from their existing point-of-sale systems the same way they sell other consumer products —no software modification needed. (See article about IGT LotteryLink™ in this issue of PGRI.) With the means to easily expand lottery sales in-lane comes the need for a way to showcase the games available. To solve this need, IGT recommends using the Digital Menu Board solution to drive a mini-display, showcasing a smaller selection of lottery tickets in limited inlane spaces. Retailers can highlight all the tickets sold in-lane or focus on specific games, such as seasonal options or a family of games. It’s a smart way to raise awareness among consumers and help retailers make the most of the available space as they add more lanes. The Menu is Always Fresh Lotteries and retailers see the value of replacing plastic displays and other crowded, difficult-to-see displays of instant tickets with bright and attractive digital menus. IGT’s Digital Menu Board solution represents a fresh approach to managing and updating digital displays, setting a new standard for adaptability in modern retail environments. IGT’s Digital Menu Board is the only solution of its kind. To learn more, visit IGT.com or contact your IGT representative. ©2025 Califon Productions, Inc. Ghostbusters ™ & © 2025 Columbia Pictures Industries, Inc. All Rights Reserved.
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