36 PUBLIC GAMING INTERNATIONAL • MARCH/APRIL 2025 IGT’s solution to drive lottery point-of-sale digital displays marks a huge step forward for retailers. What sets it apart? For one, it uniquely provides cuttingedge integration with IGT’s lottery terminal application — ensuring that a retailer’s digital menu display reflects a store’s current instant ticket inventory. For another, it’s not hardware. The Digital Menu Board solution from IGT is software that works with just about any digital signage monitor on the market. Simplicity for Retailers Another feature that sets IGT’s Digital Menu Board solution apart is ease of use. Retailers control the player-facing digital menu via a simple and intuitive user interface on their lottery terminal. “When a retailer activates a new pack of tickets, IGT’s Open Retail functionality brings them directly to the terminal screen where the new game is shown as available,” explains Marcelo Assis, IGT Director Marketing Retail Applications and Digital Signage. “The retailer simply drags and drops the game from the ‘unassigned’ area on the terminal screen to the ‘assigned’ area, positioning it based on the arrangement of the ticket bins behind the counter.” With the push of a button, the digital menu on the player-facing monitor is instantly updated with the new game’s ticket art, price point, bin number, and other information as desired. “It’s just as easy to unassign games,” notes Assis. “The display is fully responsive and will instantly rearrange the remaining games accordingly.” Players approaching the digital menu display are greeted with an appealing, modern interface showcasing only games currently in stock – making it easy for them to view and order what they want to play, be aware of new games as they launch, and avoid the disappointment of selecting a game only to be told that tickets are not available. Now on the Menu: A Smarter Way to Showcase Instant Games Boost player engagement, instant ticket sales, and operational efficiency with the new Digital Menu Board solution from IGT. This unique software solution is integrated with the lottery terminal application, making it easy for retailers to showcase their in-stock instant games and update their digital menu displays in real time.
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