29 PUBLIC GAMING INTERNATIONAL • MARCH/APRIL 2025 Innovating the Future of Lottery: Intralot’s Path Forward — continued from page 19 introduce new games like Jackpot USA more quickly. In fact, while Jackpot USA is still relatively early in its lifecycle with much of its potential still to be realized, the launch of this game, the first multi-state, progressive jackpot instant game anywhere in the world, has increased total Fast Play sales in participating states by an average of 5% which is expected to grow as game liquidity grows. One of LotosX’s most powerful capabilities is its Codeless Game Configurator, which reduces game deployment time by up to 75%, enabling lotteries in markets like British Columbia, Croatia, and Greece to adapt and launch products with unprecedented speed. Additionally, LotosX seamlessly integrates with third-party systems and supports omnichannel strategies, ensuring real-time data synchronization. For example, DC iLottery leveraged this capability to achieve double-digit growth in digital sales. Beyond system flexibility, we are leveraging advanced analytics and AI-driven personalization to optimize marketing, enhance security, and improve player engagement. These innovations ensure that lotteries remain competitive in an increasingly dynamic entertainment landscape, delivering superior player experiences and sustainable long-term growth. The Power of Partnerships & People Partnerships are a key part of Intralot’s strategy. Can you elaborate on your approach? R. Bateson: Innovation thrives on collaboration. Since joining Intralot, we have significantly expanded our partnerships, making us the most integrated vendor in the central gaming system space in North America and beyond. Our collaboration with Instant Win Gaming (IWG) has led to the development of multi-state progressive jackpot games, while our partnership with Zeal Networks has strengthened our online game portfolio. Additionally, we are leveraging Capuchin’s expertise in behavioral science to enhance player engagement, ensuring that our offerings are not only technologically advanced but also deeply attuned to player preferences. We’re also excited to partner with Splashdot to enhance our player engagement and loyalty programs, delivering innovative solutions that drive customer retention and satisfaction. These strategic alliances enable us to bring best-in-class solutions to our customers, driving transformation and growth across the lottery industry. Throughout my career, I have seen how win-win partnerships accelerate growth. At Camelot UK, I pioneered a partnership with Ticketmaster that transformed second-chance promotions. These experiences reinforce my belief that strategic collaboration is the fastest way to innovate and deliver real value to customers. Internally, we follow the same principle. By empowering our team with the right tools, training, and mentorship, we create a foundation for better decision-making and long-term success. Building the right teams with the right leadership is my top priority. Getting to Know Richard: The Lighter Side Leadership isn’t just about strategy—it’s also about personality. What are some things people might not know about you? R. Bateson: Outside of work, I have a few unexpected interests. I played rugby in Hong Kong and for the European Exiles, and still follow the game, however I now prefer to watch Football, albeit as a Titans fan it is a tough start to that adventure! I practice Krav Maga, and I have a new passion for dogs – with two 18 week-old puppies. Another lesser-known fact: I’m an aviation enthusiast – I can name any commercial airliner by type and airline, though my fellow travelers don’t always appreciate it! What’s next for Intralot? R. Bateson: Our mission is clear: Empower lotteries to grow through cutting-edge technology, strategic partnerships, and deep industry expertise. We are not just a vendor – we want to be your trusted partner in driving growth and returns in your lottery. The lottery industry is evolving, and Intralot is ready. n "Houston, have you seen the latest issue of Public Gaming Magazine"
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