27 PUBLIC GAMING INTERNATIONAL • MARCH/APRIL 2025 A Transformative Solution for Lottery Sales The industry’s secure and reliable system for selling lottery products at retail has earned longstanding trust around the world and enabled enormous category growth. Yet in multi-lane stores, consumers may still need to go out of their way—using a vending machine or separate counter—to purchase lottery tickets at retail, making the experience less convenient than purchasing other goods. Retailers still face challenges with the category, such as managing a separate reconciliation process, staying on top of instant-ticket inventory, and conducting lottery transactions on a separate terminal from other purchases. In retail locations around the world with limited counter space, there is also an acute need for a solution that does not require space for a separate lottery terminal. Meanwhile, lotteries continually need to recruit new retailers. A solution that radically simplifies the work a retailer must do to support lottery sales can drive adoption of in-lane sales – and help lotteries realize the substantial benefits. Enter LotteryLink, a revolutionary product designed to transform lottery sales by offering a simple, user-friendly solution that elevates the experience for retailers and consumers alike. What is IGT LotteryLink™? IGT LotteryLink™ is a small device that integrates seamlessly with a retailer's existing point-ofsale (POS) system. There’s no need for software modifications. Retailers can simply plug it in and start selling lottery products directly at checkout lanes with minimal effort, the same way they sell other consumer goods. This innovation is the first and only solution in the lottery industry to enable both instant and Quick Pick draw-game sales without requiring a dedicated lottery terminal or complicated setup. How Does IGT LotteryLink™ Work? • This small device, measuring just 4.3 x 4.3 x 1.1 inches (110 x 110 x 27.5 mm), connects to the retailer’s POS terminal. • IGT LotteryLink™ supports two deployment modes: Clerks can either use their own POS scanner – the same one they use for other products sold in the store − or use LotteryLink’s optional, dedicated lottery product scanner. An optional printer is also available for draw-based tickets and/or instant ticket receipts. • Retailers simply scan the barcode on a lottery product, and the device seamlessly communicates with the lottery’s central system to process the transaction. Once connected, retailers can scan lottery products, process sales, and print tickets with zero changes to their existing system. Benefits of IGT LotteryLink™ Retailers enjoy a hassle-free setup while customers get a streamlined checkout experience. For Retailers: • Ease of Adoption: The plug-and-play nature eliminates the need for costly and complex software development. • Integrated Accounting: Lottery sales are included in regular POS data and reporting, streamlining reconciliation. IGT LotteryLink™ leverages pre-defined APIs (application program interfaces) to interact with the lottery central system, handling all necessary interactions to ensure smooth operation. A retailer simply plugs this small device into their own point-of-sale terminal, and it’s ready to go. An optional printer is available for printing draw-game tickets and instant-ticket receipts.
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