18 PUBLIC GAMING INTERNATIONAL • MARCH/APRIL 2025 Innovating the Future of Lottery: Intralot’s Path Forward PGRI INTERVIEWS PGRI Introduction: Richard Bateson is a dynamic leader in the global lottery industry, serving as Chief Executive Officer of Intralot Inc., overseeing all North American operations. With a rare combination of operator and vendor experience, Richard brings a unique perspective to the role, blending strategic innovation with hands-on industry expertise. His journey in the lottery sector began in 2001, following an early career in marketing at Unilever (Canada) and Fujitsu (UK), where he honed his ability to merge marketing with technology-driven solutions. Richard's first major lottery role was at Camelot UK, where he played a pivotal role in launching EuroMillions in collaboration with FDJ and SELAE in 2004. He later became a board member and eventually President of EuroMillions, shaping one of the most successful transnational lottery games in the world. Richard led the UK National Lottery’s Marketing, Digital, and Commercial Divisions, spearheading successful game development, retail sales, and digital transformation initiatives. His expertise extended beyond the UK, driving significant sales turnarounds in Ireland and North America. Recognizing the power of technology in shaping the future of lotteries, Richard transitioned to the vendor side of the industry in 2012, establishing Camelot Global’s commercial division and providing strategic consulting across the US, Canada, and Europe. Before joining Intralot, he spent three years as a management consultant, working with companies like Jumbo Interactive, Gatherwell Ltd., Teneo, and Camelot UK Lotteries Ltd. In March 2023, Richard joined Intralot as Chief Commercial Officer, leading a transformation of the company’s commercial and customer engagement strategies. His impact was immediate, and in December 2024, he was appointed Chief Executive Officer, tasked with driving the continued evolution of Intralot’s business, the rollout of LotosX Omni, and the expansion of new games and support services. With a deep understanding of both lottery operations and technology innovation, Richard is well-positioned to redefine the industry’s future, ensuring Intralot remains at the forefront of modernization and strategic growth. His leadership is marked by a commitment to customer success, digital transformation, and delivering cuttingedge lottery solutions for a rapidly changing market. Richard Bateson Chief Executive Officer, Intralot, Inc.
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