42 PUBLIC GAMING INTERNATIONAL • MARCH/APRIL 2024 of semi-finalists eligible to win the $1 million grand prize. Through a series of elimination drawings, the field of semi-finalists will be reduced from 16 to 12 to 8 to 4 – with the remaining four finalists winning a VIP trip for two to the NASCAR Championship Weekend™ at Phoenix Raceway and entry into the $1 million drawing in Victory Lane. To support the season-long promotion, Powerball has embarked on another robust national advertising campaign that includes broadcast inventory across FOX, NBC, USA, and Motor Racing Network, as well as digital advertising flights across NASCARowned sites and social media channels. The results of each Powerball Playoff drawing will also be made public during in-race announcements on NBC and USA networks. To share the promotion’s storyline with audiences, Powerball will once again turn to its participating lotteries. “Several lotteries will have footprints and players events at NASCAR races throughout the 2024 season, including the Tennessee Lottery, which will be the presenting sponsor of the NASCAR Xfinity Series Tennessee Lottery 250 at the Nashville Superspeedway on June 29,” said Rebecca Paul, MUSL Marketing and Promotions Committee Chair and Tennessee Lottery President and CEO. “As we develop our national media plan, we will continue to look for ways to integrate the Powerball brand, our lottery members, and the incredible work they do to raise funds for good causes into the race broadcasts.” Entry periods for the promotion have already kicked off with the Iowa Lottery launching on February 27, followed by the Delaware Lottery on March 4. Other participating lotteries include Colorado, Florida, Hoosier, Idaho, Kansas, Kentucky, Louisiana, Maine, Maryland, Minnesota, Mississippi, Nebraska, New Mexico, New York, North Carolina, North Dakota, Oklahoma, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee and West Virginia. The NASCAR Powerball Playoff will be set for playoff action pre-Fall 2024. Look for the Round of 16 announcement on September 1 during the NASCAR Cup Series Cook Out Southern 500 at Darlington Raceway in Darlington, SC. You can follow the promotion all season long by heading to the Powerball Playoff accounts on Facebook and Instagram. n Panoramic views from Ally Curve, a luxury hospitality club Players experience the speed of a pace car ride 2024 NASCAR Powerball Playoff Launches during DAYTONA 500 — continued from page 18 $1 million drawing at 2023 NASCAR Championship Weekend
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