Public Gaming March/April 2024

4 PUBLIC GAMING INTERNATIONAL • MARCH/APRIL 2024 Publisher & Chief Executive Officer Paul Jason pjason@publicgaming.com President Susan Jason sjason@publicgaming.com Brand and Design Dan Eggers Design Honored Founders Doris & Duane Burke Subscriptions United States: $145 USD Canada & Mexico: $160 USD All other countries: $225 USD For email address changes, subscription requests and requests to be placed on our e-Newsletter distribution list, e-mail Susan Jason at sjason@publicgaming.com Contact Information PGRI, Inc. 1769 Flagstone Terrace, The Villages, FL 32162 PublicGaming.com T: +425.449.3000 F: +206.374.2600 Public Gaming International Magazine Published six times a year and distributed to readers all around the world. Electronic version is e-mailed and is also available on our news website: PublicGaming.com March/April 2024 Volume 53, Issue 2 ©2023 all rights reserved. Public Gaming Research Institute cISSN: 1042-1912 10 LEADING WITH GRATITUDE Matt Strawn, Chief Executive Officer, Iowa Lottery 14 UNLOCKING THE POWER OF THE PLAYER-CENTRIC APPROACH Stephanie Weyant Deputy Executive Director, Marketing & Products, Pennsylvania Lottery 30 A GLOBAL VIEW ON LOTTERY GROWTH OPPORTUNITIES Jay Gendron, IGT Chief Operating Officer Global Lottery 24 2024 RETAIL OPPORTUNITES RESPONDING TO TRENDS AND ENSURING RELEVANCE WITH LOTTERY RETAILERS Scientific Games 28 THE TENNESSEE EDUCATION LOTTERY CORPORATION CELEBRATES 20 YEARS OF WINNING FOR EDUCATION—AND SO MUCH MORE CONTENTS M A R C H / A P R I L 2 0 2 4 10 14 30 F E AT U R E D I N T E R V I E WS F E AT U R E D A R T I C L E S 28

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