18 PUBLIC GAMING INTERNATIONAL • MARCH/APRIL 2024 Powerball® has jumped back into the fast lane with NASCAR®. For the second racing season, Powerball will captivate audiences as the Official Lottery Game of NASCAR. The partnership between the super brands, first announced last year, has already spurred an entertainment synergy and the successful rollout of a new national Powerball promotion in 2023 called the NASCAR Powerball Playoff. Back for its second installment this year, the NASCAR Powerball Playoff will, again, culminate with four lottery players winning a VIP trip for two to NASCAR Championship Weekend™ in Phoenix, Nov. 8-10, and a 1 in 4 chance to win $1 million during a drawing televised live from the NASCAR Cup Series Championship Race™ on Sunday, Nov. 10. The Powerball promotion launched nationally this past February, with the premiere of a new 30-second commercial during the NASCAR Cup Series DAYTONA 500 on FOX. The new TV spot showcases the exhilaration and emotion that unfolded at last year’s NASCAR Championship Weekend™, when Stephanie Walker, of West Point, MS, was declared the promotion’s $1 million winner during a drawing held in Victory Lane. “This year, we’re able to utilize footage taken of our players from the first NASCAR Championship Weekend and the $1 million drawing in Victory Lane to showcase the raw emotions and reactions of the players involved. This valuable footage also allowed us to reignite this promotion,” said Drew Svitko, Powerball Product Group Chair and Pennsylvania Lottery Executive Director. “We’re excited to offer our players this once-in-a-lifetime opportunity to experience NASCAR Championship Weekend first-hand, in addition to the chance of becoming a millionaire on the spot!” Twenty-five lotteries will participate in this year’s promotion, with the Idaho Lottery and Maryland Lottery joining the lineup for the first time. The Powerball promotion will begin at the state level with lotteries activating in-state contests and second-chance drawings throughout the spring and summer to form a national pool of entrants. At the end of the NASCAR regular season, 16 semi-finalists will be drawn from the national pool to advance to the Powerball Playoff drawings, beginning in September. The Powerball Playoff drawings are a series of elimination drawings that mirror the elimination rounds of the NASCAR Playoffs™. As the playoff field of drivers is reduced, Powerball will reduce its playoff field MUSLNEWS MULTI -STATE LOTTERY ASSOCIATION $1 million drawing at 2023 NASCAR Championship Weekend 2024 NASCAR POWERBALL PLAYOFF LAUNCHES DURING DAYTONA 500 Continued on page 42
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