6 PUBLIC GAMING INTERNATIONAL • MARCH/APRIL 2023 Visit Our Family Of Websites PublicGaming.com industry news & information PGRITalks.com videos of conference presentations PublicGaming.org PGRI conference information PGRIDigitalLibrary.com magazine archive of past issues PGRIDirectory.com listing of lotteries and vendors PGRIAwards.com Showcase of industry honorees recognized by the Lottery Industry Hall of Fame PGRI Lifetime Achievement Award Sharp Award for Good Causes Lottery Industry Statesman and Stateswoman Award Rebecca Paul Mentorship Award Collaboration Award Subscribe To Our Free Digital Newsletters Receive our daily newsletters at no charge, published 5 times a week to bring you the latest breaking news in the global lottery industry. Send an e-mail to: sjason@PublicGaming.com with “add to Daily Digest list” in the subject line. D E P A R T M E N T S F E A T U R E D A R T I C L E S C O N T . 38 37 18 28 22 30 19 19 A Growing Body of Evidence Demonstrates Why State Legislators Should Consider iLottery: a White-Paper Explanation Mark Hichar, Shareholder of Greenberg Traurig, LLP, Boston office 22 Advancing the Science Inside Traditional Lottery Retail Scientific Games 26 The Challenge of Effectively Acquiring & Leveraging Player Data – Building and Reinforcing Player Lifetime Value, IGT 28 Family Ties: Getting the most out of a family of games Pollard Banknote 30 A Leap Forward in Instant Ticket Security IGT 38 Lottery Winners in Space! Experiential Prizing Redefined. Alchemy3 40 What causes us to choose one game-ofchance over another? Understanding the motivational drivers of each generation of consumers Simon Jaworski, EVP, Lottery & Gaming Division, Leger USA 8 From the Publisher Paul Jason 16 Powerball is off to the races with NASCAR partnership MUSL NEWS (Multi-State Lottery Association) 44 Spotlight on the Leaders of the Government-Gaming Industry Corporate Profiles of the sponsors of PGRI SmartTech Miami 16
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