4 PUBLIC GAMING INTERNATIONAL • MARCH/APRIL 2023 Publisher & Chief Executive Officer Paul Jason pjason@publicgaming.com President Susan Jason sjason@publicgaming.com Brand and Design Dan Eggers Design Lottery Industry Consultant Jim Acton Honored Founders Doris & Duane Burke Subscriptions United States: $145 USD Canada & Mexico: $160 USD All other countries: $225 USD For email address changes, subscription requests and requests to be placed on our e-Newsletter distribution list, e-mail Susan Jason at sjason@publicgaming.com Contact Information PGRI, Inc. 1769 Flagstone Terrace, The Villages, FL 32162 PublicGaming.com T: +425.449.3000 F: +206.374.2600 Public Gaming International Magazine Published six times a year and distributed to readers all around the world. Electronic version is e-mailed and is also available on our news website: PublicGaming.com March/April 2023 Volume 52, Issue 2 ©2022 all rights reserved. Public Gaming Research Institute cISSN: 1042-1912 10 Reflections on a period of major transition Sarah M. Taylor, Executive Director, Hoosier Lottery (Indiana) President of the North American Association of State and Provincial Lotteries (NASPL) 12 Blue Ocean Strategy Applied to the Government Lottery Sector Jeff Anderson, Executive Director, Idaho Lottery 14 Lottery Professionals discuss opportunities in times of crisis Executive Summary of the EL/WLA Marketing Seminar London CONTENTS M A R C H / A P R I L 2 0 2 3 F E A T U R E D I N T E R V I E W S 10 12 F E A T U R E D A R T I C L E S 14
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