18 PUBLIC GAMING INTERNATIONAL • MARCH/APRIL 2023 As part of the partnership, Powerball and NASCAR will launch a seasonlong promotion called the NASCAR Powerball Playoff, which will culminate with one lottery player winning a $1 million prize in a special drawing broadcast live from the NASCAR Cup Series Championship Race at Phoenix Raceway on November 5. In addition, Powerball branding and messaging will be integrated into race broadcasts, speedways and other NASCAR outlets throughout the 2023 race season. The promotion will begin at the state-level with participating lotteries randomly selecting entrants, by a method of their choosing, to form a national pool of semi-finalists. Sixteen finalists will be drawn from the national pool to go head-to-head in a series of drawings that coincide with the elimination rounds of the NASCAR playoffs. The top four finalists will win a VIP trip to the NASCAR Cup Series Championship Race Weekend and advance to the $1 million drawing. “This is a tremendous opportunity for us to grow the Powerball brand at the state and national level,” said Rebecca Paul, MUSL Marketing and Promotions Committee Chair and Tennessee Education Lottery President and CEO. “We are excited to see the exceptional Powerball content that will develop as a result of this promotion. We have the product, storyline, and a great partner to create dynamic television exposure for the brand.” Powerball is on track to achieve its highest year of recorded sales, with base game sales up 45-percent in Fiscal Year 2023 compared to Fiscal Year 2022. The primary sales boost coming from Powerball’s world record $2.04 billion jackpot run that ended last November with a single winning ticket in California, as well as game sales spurred by two Mega Millions® jackpot runs that each exceeded a billion dollars last July and January. Powerball’s add-on feature, Double Play®, has also expanded to sixteen jurisdictions, with Idaho and Nebraska becoming the latest lotteries to introduce the feature last February. “Powerball has experienced incredible momentum over the last year in terms of sales, promotions and overall brand awareness,” said J. Bret Toyne, MUSL Executive Director. “Our Association has a core value of entertainment, and we’re confident the NASCAR partnership will help us fulfill that value as we continue to strive for year-over-year revenue growth.” n
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