6 PUBLIC GAMING INTERNATIONAL • MARCH/APRIL 2022 Visit Our Family Of Websites PublicGaming.com industry news & information PGRITalks.com videos of conference presentations PublicGaming.org PGRI conference information PGRIDigitalLibrary.com magazine archive of past issues PGRIDirectory.com listing of lotteries and vendors PGRIAwards.com Showcase of industry honorees recognized by the Lottery Industry Hall of Fame PGRI Lifetime Achievement Award Sharp Award for Good Causes Lottery Industry Statesman and Stateswoman Award Rebecca Paul Mentorship Award Collaboration Award Subscribe To Our Free Digital Newsletters Receive our daily newsletters at no charge, published 5 times a week to bring you the latest breaking news in the global lottery industry. Send an e-mail to: sjason@PublicGaming.com with “add to Daily Digest list” in the subject line. D E P A R T M E N T S 22 8 8 From the Publisher Paul Jason 8 PGRI Lottery Lifetime Achievement Award 2022 Honoree Sue Dooley, Director of Draws & Productions, Multi-State Lottery Association (MUSL) 22 Drawings – A Cornerstone of MUSL Services MUSL NEWS (Multi-State Lottery Association) 62 Spotlight on the Leaders of the GovernmentGaming Industry Corporate Profiles of the Producers of PGRI SmartTech Miami 58 Pulse of the Industry: Synopsis of Recent Gaming Industry News 24 The Cutting Edge Initiatives and Strategies Driving the Breakneck Growth of Digital Lottery Even in Non-iLottery States Executive Summary of Roundtable Discussion at PGRI Lottery Expo Nashville; Moderated by Matt Strawn, Chief Executive Officer, Iowa Lottery 28 Celebrating Two Decades of the Biggest Lottery Marketing Trends Ray Bates Keynote EL/WLA Marketing Webinar, former Director of the Irish National Lottery, former President of the EL, and now Honorary President of EL 32 The Pandemic Is Over … . Simon Jaworski, Executive Vice President U.S. Operations, Leger 36 Add Some Magic to Your Holiday Game Strategy Scientific Games 40 Infinite Innovation: Offering a new player experience through the remarkable possibilities of IGT’s Infinity InstantsTM Games 46 Empowered Partnerships as Unique as Your Lottery Pollard Banknote 48 Get on the Path to Connected Play IGT 50 Trust: Why “Zero Trust” is the Future NetFoundry 52 Evolution in the Gaming World Rick Perrone, Founder & CEO, Gameology and Tournament One 24 28 36 F E A T U R E D A R T I C L E S C O N T . ard, but it’s not just about roduct enhancement in a roduct managers. Market ht balance of games with Talk about a blowout. With snowflakes shimmering on a silver holographic stock and red ribboned bundles of cash, the Massachusetts Lottery’s $10 Holiday Cash Blowout was the number one performing 2021 holiday game in the U.S. (based on weekly per capita sales). Proving the popularity of the blowout game concept, the three-tiered prize level game was loaded exclusively with $50, $100 and $500 cash prizes and 20 chances to win. The game indexed at 155 (performing 55% better than an average $10 game in Massachusetts) and generated $171 million in retail sales. MASSACHUSETTS LOTTERY Holographic Blowout Game Product managers at the Georgia Lottery added an extra enhancement to a duo of holiday games that already offered something extra. $10 Holiday Silver 50x the Money and $20 Holiday Gold 100x the Money were both Scratch My Back games with play opportunities on the front and the back. The top prizes were enough to get players’ attention during the holiday season, but bonus play on the back made them even more appealing. With the added Sparkle enhancement, the $10 game glimmered in silver and the $20 in gold. Indexing at 150, the $10 game sold out just after the holidays, and the $20 game sold out of orderable inventory in just eight weeks. The duo combined to become the best-selling higher price point holiday games in the Lottery’s history. GEORGIA LOTTERY Sparkle + Scratch My Back Family Duo Here are some of the newes games and top performers from the 2021 holiday season, all with strategic enhancements to create a special experience. s are more open to purchasing price point games during oliday season. In a recent ONE entation Study, 45% were ope chasing $10 games throughout olidays. Prize structure is also a component for holiday games. higher price points, players t premium products. ific Games’ analysts study mance trends from game through the entire lifecycle repare customized marketing as part of each customer’s t management. Lottery product also access games and data me Gallery customer portal. days, lotteries really want their er a memorable experience,” s. “Delivering that experience r back to the retailer to engage es loyalty with the lottery’s brand.” company’s holiday ga es re than 73% of holiday game U.S. Scientific Games produced day games for U.S. lotteries – es of product on giant rolls of urced from sustainable forests water-based inks. 40
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