49 PUBLIC GAMING INTERNATIONAL • MARCH/APRIL 2022 This exciting vision is brought to life by IGT's Connected Play offering, which digitizes the retail lottery experience, delivering greater convenience for players and retailers. And because digitization delivers data on lottery transactions, lottery operators can see, for the first time, player-level retail lottery purchases, opening the door to in-depth analysis and new ways to build player relationships and enhance player loyalty and retention. The addition of retail data is transformational: with the player’s consent, lotteries can capture data on a transactional level. There are five components to this first phase of IGT’s Connected Play program: 1. Light Registration – Quick player-account creation using a single piece of personal data. 2. Digital Playslip – Makes it fast and easy for players to select and store their numbers from anywhere they choose. When the digital playslip is scanned at retail, the player’s unique ID is captured, and the wager is associated with the player’s profile in the database. 3. eWallet – Players can use their eWallet to pay for lottery purchases in a retail transaction that is 100% cashless, as players can accept winnings into their digital wallet. 4. Digital Ticket – Delivered and associated with the player’s account within the lottery’s mobile application, tickets can be paperless and secure, with the option to autopay wins if the player chooses. 5. Scan and Redeem – Players scan any physical draw or instant ticket to immediately determine if it is a winner. Prizes at certain levels, as determined by the lottery, can be applied back to the player’s eWallet to withdraw funds to a linked bank account or retain them within the lottery ecosystem for future lottery purchases. “We can finally provide lotteries with an enhanced data set and remove the guesswork from retail purchases and basket analysis,” said Nedunuri. “This treasure trove of data now enhances personalized marketing efforts. Players will benefit not only from choices that fit their reimagined lifestyles, but also from relevant offers based on actual purchase history. This is just the beginning as we continue to modernize the retail journey and digitize player experiences to grow player engagement.” IGT’s player-centric, 360-degree program, Connected Play, is available now. For more information regarding Connected Play and IGT’s award-winning mobile app, contact your Account Manager. n the Dots Connecting
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